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MoodBar: Increasing New User Retention in Wikipedia Through Lightweight Socialization

Type of publication Peer-reviewed
Publikationsform Proceedings (peer-reviewed)
Author Ciampaglia Giovanni Luca, Taraborelli Dario,
Project Production and consumption of information in large-scale social media
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Proceedings (peer-reviewed)

Page(s) 734 - 742
ISBN 978-1-4503-2922-4
Title of proceedings Proceedings of the 18th ACM Conference on Computer Supported Cooperative Work & Social Computing
Place Vancouver, BC
DOI 10.1145/2675133.2675181

Open Access

Type of Open Access Repository (Green Open Access)


Socialization in online communities allows existing members to welcome and recruit newcomers, introduce them to community norms and practices, and sustain their early participation. However, socializing newcomers does not come for free: in large communities, socialization can result in a significant workload for mentors and is hard to scale. In this study we present results from an experiment that measured the effect of a lightweight socialization tool on the activity and retention of newly registered users attempting to edit for the first time Wikipedia. Wikipedia is struggling with the retention of newcomers and our results indicate that a mechanism to elicit lightweight feedback and to provide early mentoring to newcomers improves their chances of becoming long-term contributors.