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Promoting Swiss Graphic Design and Typography Abroad: The Case of Paris in the 1960s

Type of publication Peer-reviewed
Publikationsform Original article (peer-reviewed)
Author Delamadeleine Constance,
Project Swiss Graphic Design and Typography Revisited
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Original article (peer-reviewed)

Journal Design Issues
Volume (Issue) 37(1)
Page(s) 42 - 50
Title of proceedings Design Issues
DOI 10.1162/desi_a_00623

Open Access


In the postwar period, the Swiss living abroad were considered as the vanguard of Swiss culture and as economic outposts of the country. Swiss graphic designers established in Paris were no exception. Through a close analysis of archival documents and visual material, this article sheds light on the ways the Swiss studio Hollenstein actively contributed to promote Swiss graphic design in the French capital supported by a set of economic and cultural Swiss actors.