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Speaking Italian with a Swiss-German Accent: Walter Ballmer and Swiss Graphic Design in Milan

Type of publication Peer-reviewed
Publikationsform Original article (peer-reviewed)
Author Barbieri Chiara, Fornari Davide,
Project Swiss Graphic Design and Typography Revisited
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Original article (peer-reviewed)

Journal Design Issues
Volume (Issue) 37(1)
Page(s) 26 - 41
Title of proceedings Design Issues
DOI 10.1162/desi_a_00622

Open Access

Abstract

The article employs Walter Ballmer's experience as a Swiss graphic designer working in Milan in the second half of the twentieth century as a case study to think about national design discourses outside national borders, show their constructed nature, and explore their impact on individual lives and careers. Drawing on primary sources collected in the archive and through interviews, it maps out the socio-cultural network that gave meaning to Swiss graphic design and questions how this was perceived, understood, and performed in a specific time and place by Ballmer, his assistants, the broader graphic design community, and his clients.
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