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Selling when brand image matters

Type of publication Peer-reviewed
Publikationsform Original article (peer-reviewed)
Publication date 2011
Author Buehler S, Halbheer D,
Project Industrial Organization, Regulation, and the Foundations of Competition Policy
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Original article (peer-reviewed)

Journal Journal of Institutional and Theoretical Economics
Volume (Issue) 167(1)
Page(s) 102 - 118
Title of proceedings Journal of Institutional and Theoretical Economics

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