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Promoting sustainable mobility styles using eco-feedback and gamification elements. Introducing the GoEco! living lab experiment

Type of publication Peer-reviewed
Publikationsform Proceedings (peer-reviewed)
Author CellinaFrancesca, BucherDominik, RudelRoman, RaubalMartin, RizzoliAndrea Emilio,
Project GoEco! A community based eco-feedback approach to promote sustainable personal mobility styles
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Proceedings (peer-reviewed)

Title of proceedings 4th European Conference on Behaviour and Energy Efficiency (BEHAVE 2016)
Place Coimbra

Open Access

Abstract

The present urban transportation system, mostly tailored for cars, has long shown its limitations. In many urban areas, alternative and effective transport modes are already available, ranging from well-established systems such as public transportation and slow mobility networks to emerging alternatives like vehicle-sharing systems. However, these transport modes still tend to be neglected due to a deep-rooted car dependency. How can we encourage people to use them? In the Swiss-based GoEco! project we overcome the traditional awareness-raising approach. We develop a set of two smartphone Apps leveraging eco-feedback and game elements and create a medium to large-scale “living lab” experiment to test their effectiveness in motivating people to modify their mobility behaviour. The GoEco! living lab is developed in two contexts differing both in the supply of mobility options and in the socio-cultural attitude of the population towards mobility: the City of Zurich and the Canton Ticino region. The experiment envisions three mobility tracking periods: the first one to identify the reference mobility patterns, the second one to identify the nudged mobility patterns, under the direct effect of the GoEco! App, and the last one, one year later, to assess long‐term behaviour change towards less car-dependant mobility styles. Focus groups and semi‐structured interviews with randomly selected participants will provide us with additional qualitative insight on the users' perceptions and attitudes. After an introduction the GoEco! living lab experiment and methodological approach, we present preliminary insights on the data collected during the first mobility tracking period.
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