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Financial Incentives and Intention to Subscribe to Data-Driven Health Plans

Type of publication Peer-reviewed
Publikationsform Proceedings (peer-reviewed)
Author Stepanovic Stefan, Mettler Tobias,
Project Physiolytics at the workplace: How to increase motivation of and create value for employees
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Proceedings (peer-reviewed)

Title of proceedings Proceedings of the 41st International Conference on Information Systems
Place Virtual Conference

Open Access

URL https://serval.unil.ch/en/notice/serval:BIB_C04DA8CE745E
Type of Open Access Repository (Green Open Access)

Abstract

Over the last years, health insurance companies have displayed considerable dynamism in integrating quantified-self-devices (such as smartwatches and activity trackers) in their business models to create data-driven health plans built around these systems. In order to motivate consumers to participate in these programs — and share their data — health insurance companies often make use of financial incentives. Yet, there is little evidence on the effects of discounts or rewards on individual intention to subscribe to data-driven health plans. In this paper, we thus report results from a survey made in Switzerland, which constitues a representative context of consumers’ choice in a liberal health insurance market, about consumers’ intention to participate in (incentivized) data-driven health plans. By doing so, we seek to lay the foundations for a better comprehension of individuals’ aspirations and drivers to engage into these programs.
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