Lead
Many companies find it challenging to balance stakeholder pressures such as environmental, social, and financial tensions. The project “Pathways to sustainability” looks at the ways companies deal with tensions and at how they learn from their decisions. By providing an in-depth look at companies' internal processes, this project creates novel insights for managers pursuing corporate sustainability.

Lay summary

Companies are facing increasing stakeholder pressures to both address social and environmental challenges such as combating climate change or child labor, while also delivering high returns for shareholders. Oftentimes it is difficult for companies to deal with these competing demands because managers are challenged to use limited resources to create value. Tensions between various pressures many times create barriers to move forward in addressing sustainability-related goals and companies are stuck in positions of stalemate with no clear direction on the horizon. The project “Pathways to sustainability” looks at the ways companies deal with tensions and at how they learn from their decisions. By providing an in-depth look at companies' internal processes, this project creates novel insights into the sustainability journey of companies over time and offers important recommendations for managers pursuing corporate sustainability.