Project

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Organization Business Models driven by Societal Value Creation

Applicant Cotterlaz-Rannard Gaëlle
Number 200121
Funding scheme Early Postdoc.Mobility
Research institution School of Management University of Bath
Institution of higher education Institution abroad - IACH
Main discipline Science of management
Start/End 01.09.2021 - 28.02.2023
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Keywords (3)

Business model innovation; Nonprofit organizations; Societal value

Lay Summary (French)

Lead
Ces dernières décennies ont été marquées par une forte augmentation du nombre d’organisations à but non lucratif (OBNL). Confrontées à des demandes sociétales croissantes et des ressources financières limitées, la question de la durabilité de leurs modèles d’affaires est posée. Or, malgré une attention renforcée des chercheurs envers le secteur à but non lucratif, les travaux sur les modèles d’affaires des OBNL demeurent limités.
Lay summary

Contenu et objectifs du travail de recherche

Le contexte actuel, lié à la pandémie de la Covid-19, pose la question centrale de la viabilité et vulnérabilité des OBNL compte tenu de leur dépendance vis-à-vis des dons. Si bien des recherches récentes abordent les modèles d'affaires des OBNL, une meilleure compréhension des mécanismes de création et capture de la valeur sociétale est nécessaire. Au cours d’une première phase, nous analyserons l'impact de cette crise sur les modèles d'affaires des OBNL. Ensuite, s’appuyant sur une étude de cas longitudinale, nous clarifierons les processus d’innovation des modèles d’affaires des OBNL.

 

Contexte scientifique et social du projet de recherche

Ce projet de recherche s'inscrit dans le domaine du management stratégique. Il présente des implications théoriques et managériales importantes. Il contribuera à mieux comprendre les mécanismes de création et capture de la valeur sociétale ainsi que les processus d'innovation des modèles d'affaires des OBNL.

Direct link to Lay Summary Last update: 04.01.2021

Responsible applicant and co-applicants

Abstract

Recent decades have been marked by a proliferation of nonprofit organizations (NPOs). As the financial resources for NPOs are limited and their growth is exponential, so are the management challenges these organizations face (Topaloglu, McDonald, & Hunt, 2018; Weerawardena & Mort, 2012). The current context as it relates to the Covid-19 pandemic, makes the question of the sustainability and vulnerability of NPOs even more critical. In view of their dependence on private and institutional donations, the nonprofit sector could be particularly affected by the Covid-19 pandemic. This crisis could disrupt operations of NPOs through a drop in donations, requiring them to innovate and change their business models to increase their chances of organizational survival. Despite recent research that addresses issues related to the innovation process of nonprofit organization business models, these studies are still limited and embryonic (McDonald, Masselli, & Chanda, 2019). The mechanisms used by NPOs to innovate their business models have not been clarified. The purpose of this postdoctoral project is to investigate the issue of NPO business model innovation, with particular attention to the processes of transformation that NPO business models encounter in a crisis context: (i) How are NPOs reconsidering or innovating their business models in order to support their societal value creation in a context of declining public and private sector funding? (ii) To what extent and through which processes do NPOs innovate their business models to generate more social value creation in a context of crisis?I propose to use both quantitative (updating an existing database on non-governmental organizations) and qualitative methodologies (longitudinal case study). The quantitative methodology will allow analysis of the impact of this crisis on NPO business model innovation and the trajectories of their business models, with particular attention paid to whether the fact of having established partnerships with businesses is a factor that can facilitate the innovation of NPO business models. This qualitative study, through a longitudinal case study, will provide an in depth understanding of the processes of transformation of NPO business models and more specifically the transition from conventional (or traditional) business models to innovative (or hybrid) business models. This research project is part of a dynamic academic context and will have a strong theoretical and managerial impact on the field of strategic management of organizations and in particular on business model and nonprofit literature. We hope that the outcomes of this research will provide a better understanding of the articulation between the creation and capture of societal value as well as the innovation processes of the business models of these organizations that allow them to sustain their business models.
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