Organizational Innovation; Work Organization; Mixed-Method Study; Longitudinal Research; Digital Transformation; Crowdsourcing
Durward David, Blohm Ivo, Leimeister Jan Marco (2020), The Nature of Crowd Work and its Effects on Individuals’ Work Perception, in Journal of Management Information Systems
, 37(1), 66-95.
Greineder Michael, Blohm Ivo (2020), A Process Theory on Transformation of Work Through Internal Crowdsourcing, in Academy of Management Proceedings
, 2020, 12694-12694, Academy of Management , Briarcliff Manor, NY 10510 2020, 12694-12694.
Greineder Michael, Blohm Ivo, Leicht Niklas (2020), Conceptualizing the Agile Work Organization: A systematic literature review, framework and research agenda, in 33rd BLED eConference
, University of Maribor University Press, Slomškov trg 15, 2000 Maribor, Slovenia.
Rhyn Marcel, Leicht Niklas, Blohm Ivo, Leimeister Jan Marco (2020), Opening the Black Box: How to Design Intelligent Decision Support Systems for Crowdsourcing, in Internationale Tagung der Wirtschatfsinformatik 2020
, PotsdamUniversität Potsdam, Potsdam.
Greineder Michael, Blohm Ivo (2020), Transforming Work Organization with Internal Crowds: a Process Theory, in International Conference of Information Systems 2020
, 2020, Association of Information System, n/a 2020.
Durward David, Simmert Benedikt, Peters Christoph, Blohm Ivo, Leimeister Jan Marco (2019), How to Empower the Workforce-Analyzing Internal Crowd Work as a Neo-Socio-Technical System, in Proceedings of the 52nd Hawaii International Conference on System Sciences
, University of Hawaii at Manoa, 2404 Maile Way D307, Honolulu HI 96822.
Digitization fundamentally changes markets and organizations. In order to cope with a fast-moving and uncertain environment, organizations are looking for ways to become more flexible and productive. One approach to achieve these goals is the concept of internal crowdsourcing, in which organizations re-orchestrate their employees via digital platforms using open calls for temporary task assignments. In order to capture its advantages companies must transform their “traditional” mode of working that is usually build on principles such as hierarchy and clearly defined job roles, whereas the new work paradigm of internal crowdsourcing is more flexible and autonomous. The concept has a strong record of accomplishment in the digital economy on platforms such as Uber or Upwork and is now being increasingly applied within the boundaries of organizations. More and more organizations intend to move stable traditional jobs into a pool of flexible “crowd workers.” For example, Dieter Zetsche - the CEO of Daimler AG - announced to transfer 20% of Daimler’s personnel into an internal crowd for a range of innovation tasks. However, building up and orchestrating such a huge crowd reflects a major transformation for any organization that does not happen automatically.In order to address this transition, the intended project seeks to develop a process theory that explains the transformation process when organizations strive towards such approaches of platform-based work organization. In so doing, we will overcome the limitations of existing research that considers internal crowdsourcing only as static socio-technical system. We extend this view by re-conceptualizing internal crowdsourcing as technochange process that deals with the introduction of an IT-enabled organization innovation for orchestrating and executing work processes via digital platforms. In order to reach this goal, we follow a multi-phase mixed-method approach. Based on a large account of already collected data in three case organizations, we intend to collect additional qualitative and quantitative data regarding the investigated transformation processes in a longitudinal fashion and to integrate these alternating and complimentary insights into a process theory.Our project will make two important contributions. First, we will contribute a process theory that describes how organizations can manage the transformation from traditional work settings to platform-based internal crowdsourcing. Second, we will enrich the process theory by including the perspective of affected employees in order to explain the perception and acceptance of internal crowdsourcing by employees. In so doing, we address the shortcomings of existing research that predominantly describes internal crowdsourcing as a static system by re-conceptualizing internal crowdsourcing as organizational innovation that enacts a technochange process and developing a process theory for platform-based work transformation in organizations. These contributions will be relevant for various academic fields such as management and information systems research. We intend to create a two conference publications and one high-caliber journal submission (FT50; e.g., Information Systems Research) as well as a practitioner’s digest. For practice, this project’s results will help companies to successfully manage the transformation process from traditional work settings towards platform-based modes of work organization such as internal crowdsourcing. For education, the projects contributes to the University of St.Gallen’s efforts to teach students competencies for a digitized world.