Project

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Personalization of Politics between Television and the Internet

Applicant Garzia Diego
Number 167997
Funding scheme Ambizione
Research institution Politikwissenschaftliches Seminar Kultur- und Sozialwissenschaftliche Fakultät Universität Luzern
Institution of higher education University of Lucerne - LU
Main discipline Political science
Start/End 01.01.2017 - 31.12.2019
Approved amount 504'008.00
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All Disciplines (2)

Discipline
Political science
Communication sciences

Keywords (5)

Internet and Democracy; Political Communication; Leader Effects; Parties and Elections; Voting Behavior

Lay Summary (Italian)

Lead
Nel corso degli ultimi decenni, il concetto di “personalizzazione” è divenuto uno degli elementi determinanti della competizione politica ed elettorale in tutte le democrazie occidentali. Ma quanto contano davvero i leader politici nelle scelte di voto individuali? E quale il ruolo dei mass media, vecchi e nuovi, in tale processo?
Lay summary
Soggetto e obiettivo
Questo progetto ha un duplice scopo: innanzitutto quello di misurare a livello empirico l’importanza del giudizio sui leader politici nelle scelte di voto individuali ed, al contempo, quello di valutare il ruolo di vecchi e nuovi media quali possibili agenti del processo di personalizzazione. L’armonizzazione di oltre 100 basi di dati provenienti da indagini campionarie condotte in Europa e Stati Uniti nel periodo 1960-2015 porrà le basi per uno dei progetti di ricerca più ampi sulla personalizzazione della politica ed i suoi effetti sul comportamento di voto individuale fino ad ora condotti. 

Contesto socio-scientifico
L’idea largamente diffusa che l’immagine dei leader politici sia determinante per il risultato elettorale trova riscontro solo parziale nella letteratura elettorale, tanto per via di limiti metodologici quanto per una scarsa attenzione alla dimensione temporale della comparazione. In tale contesto, il merito principale di questo progetto è quello di ritornare sul concetto di personalizzazione attraverso una comparazione longitudinale di ampio respiro, tenendo anche conto del ruolo determinante delle trasformazioni della comunicazione politica dovute all’emergere dei nuovi media.
  
Parole chiave
Elezioni, Comportamento di Voto, Comunicazione Politica, Leadership
 
Direct link to Lay Summary Last update: 12.10.2016

Responsible applicant and co-applicants

Employees

Publications

Publication
Personalization of Politics
Garzia Diego, Ferreira da Silva Frederico (2019), Personalization of Politics, in Maisel Sandy (ed.), Oxford University Press, New York, 1.
Partisan dealignment and the personalization of politics in West European parliamentary democracies, 1961-2016
GarziaDiego, Ferreira da SilvaFrederico, De AngelisAndrea (2018), Partisan dealignment and the personalization of politics in West European parliamentary democracies, 1961-2016, University of California at Irvine, Irvine, CA.
Personalization of Politics between Television and the Internet: Leader Effects in the 2013 Italian Parliamentary Election
Garzia Diego (2017), Personalization of Politics between Television and the Internet: Leader Effects in the 2013 Italian Parliamentary Election, in Journal of Information Technology & Politics, 14(4), 1.
Voter Evaluation of Candidates and Party Leaders
Garzia Diego (2017), Voter Evaluation of Candidates and Party Leaders, in Lewis-Beck Michael, Arzheimer Kai, Evans Jocelyn (ed.), SAGE, Thousand Oaks, 1.
From party to leader mobilization? The personalization of voter turnout
GarziaDiego, Ferreira da SilvaFrederico, De AngelisAndrea, From party to leader mobilization? The personalization of voter turnout, in Party Politics.
Image that matters: News media consumption and party leader effects on voting behavior
GarziaDiego, Ferreira da SilvaFrederico, De AngelisAndrea, Image that matters: News media consumption and party leader effects on voting behavior, in The International Journal of Press/Politics.

Scientific events

Active participation

Title Type of contribution Title of article or contribution Date Place Persons involved
Associazione Italiana di Comunicazione Politica (ComPol) Annual Conference Talk given at a conference The Rise of Negative Personalization 12.12.2019 Milan, Italy Garzia Diego; Ferreira da Silva Frederico;
Annual Conference of the Italian Society of Electoral Studies (SISE) Talk given at a conference The Rise of Negative Personalization 05.12.2019 Rome, Italy Garzia Diego; Ferreira da Silva Frederico;
33rd Annual Conference of the Italian Society of Political Science (SISP) Talk given at a conference Six decades of leader effects on vote choice 12.09.2019 Lecce, Italy Garzia Diego;
13th ECPR General Conference Talk given at a conference Three decades of leader effects on vote choice 04.09.2019 Wroclaw, Poland Garzia Diego;
Associazione Italiana di Comunicazione Politica (ComPol) Annual Conference Talk given at a conference The personalization of voting decisions in the Internet era 13.12.2018 Perugia, Italy Garzia Diego; De Angelis Andrea;
12th ECPR General Conference Talk given at a conference Charismatic leadership and voting for the populist radical right 22.08.2018 Hamburg, Germany Garzia Diego;
4th Prague Populism Conference Talk given at a conference Populist parties and leader effects between television and the Internet 21.05.2018 Prague, Czech Republic Garzia Diego;
“The Future of Political Parties” Workshop Talk given at a conference The personalization of partisanship in Western Europe, 1961-2016 17.05.2018 Berlin, Germany Garzia Diego;
IX Congresso da Associação Portuguesa de Ciência Política Talk given at a conference Partisan Dealignment and the Personalization of Politics in West European Democracies, 1961-2016 18.04.2018 Braga, Portugal Ferreira da Silva Frederico;
ECPR Joint Sessions of Workshops 2018 Talk given at a conference Partisan Dealignment and the Personalization of Politics in West European Democracies, 1961-2016 10.04.2018 Nicosia, Cyprus Ferreira da Silva Frederico;
76th Annual MPSA Conference Talk given at a conference Leaders that matter: Television exposure and the personalization of politics in Western Europe 06.04.2018 Chicago, IL, United States of America Garzia Diego;
Western Political Science Association Annual Meeting Talk given at a conference Personalization of politics between partisan dealignment and media change in Western Europe, 1961-2016 28.03.2018 San Francisco, CA, United States of America De Angelis Andrea; Garzia Diego; Ferreira da Silva Frederico;
Southern California Political Behavior Conference Talk given at a conference Partisan dealignment and the personalization of politics in West European parliamentary democracies, 1961-2016 02.03.2018 Riverside, CA, United States of America Garzia Diego;
Associazione Italiana di Comunicazione Politica (ComPol) Annual Conference Talk given at a conference Personalization of Politics between Partisan Dealignment and Media Change in Western Europe 15.12.2017 Rome, Italy Garzia Diego;
Centre for the Study of Democracy Seminar Series Individual talk Personalization of Politics between Partisan Dealignment and Media Change in Western Europe 28.11.2017 Luneburg, Germany Garzia Diego;
ECREA Political Communication Section Annual Conference Talk given at a conference Personalization of Politics between Partisan Dealignment and Media Change in Western Europe 22.11.2017 Zurich, Switzerland De Angelis Andrea; Ferreira da Silva Frederico; Garzia Diego;
"Citizens, Parties and Leaders in European Uncertainty" Conference Talk given at a conference Populist Parties and Leader Effects between Television and the Internet 10.11.2017 Lausanne, Switzerland Garzia Diego;
11th ECPR General Conference Talk given at a conference Personalization of Politics between Television and the Internet: A Comparative Analysis of 14 European Parliamentary Democracies 06.09.2017 Oslo, Norway Garzia Diego;
"Jean Monnet Fellowship Programme @25" Alumni Conference Talk given at a conference Personalization of Politics between Television, Internet (and the EUI) 22.06.2017 Florence, Italy Garzia Diego;
Centre for the Study of Democracy Talks Individual talk Personalization of Politics Across the Information Revolution 12.04.2017 Irvine, CA, United States of America Garzia Diego;
75th Annual MPSA Conference Talk given at a conference Personalization of Politics between Television and the Internet: Leader Effects in the 2013 Italian Parliamentary Election 06.04.2017 Chicago, United States of America Garzia Diego;
Public Opinion, Parties and Elections (POPE) Standing Group’s Annual Conference Talk given at a conference When personalization meets direct democracy. An analysis of the determinants of voting in the Italian Constitutional referendum, 2016 09.02.2017 Rome, Italy De Angelis Andrea; Garzia Diego;
Swiss Political Science Association Annual Conference Talk given at a conference Personalization of Politics between Television and the Internet 11.01.2017 St. Gallen, Switzerland Garzia Diego;


Communication with the public

Communication Title Media Place Year
Media relations: print media, online media Leader evaluations and electoral participation: the personalisation of voter turnout? Democratic Audit International 2019

Awards

Title Year
Research Fellowship at the Centre for the Study of Democracy University of California at Irvine 2018

Abstract

Over the last decades, the "personalization of politics" has turned into one of the defining elements of the democratic process. However, the common wisdom that sees popular political leaders as a fundamental electoral asset for their own parties finds only limited support in the scant voting literature. So far, comparative electoral research has proven reluctant in systematically addressing the impact of leaders on voting across time and space. Equally crucial aspects such as the role played by television exposure as a driver of personalization in voting behaviour, and the relationship between the rise of Internet-based political communication and the personalization trend have so far been under-researched. The major aim of this project is to empirically assess the extent to which political leaders have come to affect voters' choice, as well as the role played by the media in driving this development across time. This project substantially extends the existing state-of-the-art on personalization of politics and electoral behaviour through its innovative methodological approach and its wider geographical/longitudinal scope. It involves the longitudinal harmonization and analysis of over a hundred existing cross-sectional datasets from European countries (1960-2015). Analysis of available panel data will complement the findings of the longitudinal analysis by focusing more in depth on causal dynamics. With regard to the research environment in which to place the study, the current state of the literature suggests that European democracies represent the locus where more research is in need. European democracies highlight many of the crucial variations in the structure of democratic politics and thus provide the ideal framework for such a thoroughly comparative analysis. The European-wide dimension of the study will allow for an extensive testing of the institutional, contextual and technological factors mediating leader effects across time and space.
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