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Value Co-creation Language (ValCoLa)

English title Value Co-creation Language (ValCoLa)
Applicant Winter Robert
Number 164204
Funding scheme Project funding (Div. I-III)
Research institution Institut für Wirtschaftsinformatik Universität St. Gallen
Institution of higher education University of St.Gallen - SG
Main discipline Information Technology
Start/End 01.09.2016 - 30.11.2018
Approved amount 315'765.00
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All Disciplines (2)

Discipline
Information Technology
Science of management

Keywords (4)

Value Co-creation; Service-Dominant Logic; Modeling Language; Service Design

Lay Summary (German)

Lead
Während in der Vergangenheit Unternehmen Güter zu einem grossen Teil selbst produziert und dann gegen Zahlung des Kaufpreises dem Kunden übergeben haben (Güter-Dominante Logik), sehen wir heute komplexe Netzwerke von Anbietern und deren Kunden, die gemeinsam Wert für alle Partner generieren (Value Co-creation, Service-Dominante Logik). So kaufen Fluggesellschaften zum Beispiel nicht mehr selbst Flugzeugtriebwerke, sondern sie kaufen Flugstunden von den Triebwerksherstellern. Am Besitz von Flugzeugtriebwerken sind Fluggesellschaften nicht unbedingt interessiert. Obwohl der Wandel von einer Güter- zu einer Service-Dominanten Logik nur wie eine unbedeutende Veränderung des Preismodells erscheinen mag, hat er fundamentalen Einfluss auf die Art und Weise, wie Produkte und Services definiert und entwickelt werden, wie die zugrundeliegenden Abläufe aussehen und wie die Partner miteinander interagieren.
Lay summary

Der fundamentale Wandel von einer Güter- zu einer Service-Dominanten Logik erfordert es, neu darüber nachzudenken, wie ökonomischer Austausch abläuft und wie dieser in Modellen, welche die Interaktion der Partner beschreiben, abgebildet werden kann. Das Ziel des ValCoLa-Projekts ist es, solche eine Modellierungssprache zur Beschreibung von «Value Co-creation» zu entwickeln. Die Value Co-creation Language (ValCoLa) soll, ähnlich wie Prozessmodellierungssprachen in der Vergangenheit, die Grundlage für Analyse, Modellierung und Design einer neuen Generation von Informationssystem sein, welche Geschäfte in einer Service-Dominanten Logik unterstützen. Diese Geschäfte können das Private genauso wie Geschäftsbeziehungen zwischen Unternehmen umfassen.

Das ValCoLa-Projekt wird eine Value Co-creation-Referenzsprache, eine Standardnotation, einen Modellierungsprototypen sowie eine Reihe von Anwendungsfällen und Fallstudien beitragen.
Direct link to Lay Summary Last update: 02.12.2015

Responsible applicant and co-applicants

Employees

Publications

Publication
A Value Co-creation Perspective on Information Systems Analysis and Design
Haki Kazem, Blaschke Michael, Aier Stephan, Winter Robert (2018), A Value Co-creation Perspective on Information Systems Analysis and Design, in Business & Information Systems Engineering, 1-16.
Capabilities for Digital Platform Survival—Insights from a Business-to-Business Digital Platform
BlaschkeMichael, HakiKazem, Aier Stephan, WinterRobert (2018), Capabilities for Digital Platform Survival—Insights from a Business-to-Business Digital Platform, in Proceedings of the 38th International Conference on Information Systems (ICIS 2018), San Francisco, USAAssociation for Information Systems, US.
Towards a Language to Support Value Cocreation: An Extension to the ArchiMate Modeling Framework
FeltusChristophe, ProperErik, HakiKazem (2018), Towards a Language to Support Value Cocreation: An Extension to the ArchiMate Modeling Framework, in Federated Conference on Computer Science and Information Systems (FedCSIS), Poznan, PolandIEEE, IEEE Xplore.
Value Co-creation Ontology—A Service-dominant Logic Perspective
Blaschke Michael, Haki Kazem, Aier Stephan, Winter Robert (2018), Value Co-creation Ontology—A Service-dominant Logic Perspective, in Proceedings of the Multikonferenz Wirtschaftsinformatik , Lüneburg, GermanyLeuphana Universität Lüneburg, Germany.
Design Principles for Business-Model-based Management Methods—A Service-dominant Logic Perspective
Blaschke Michael, Haki Kazem, Riss Uwe, Aier Stephan (2017), Design Principles for Business-Model-based Management Methods—A Service-dominant Logic Perspective, in Proceedings of the 12th International Conference on Design Science Research in Information Sys-tems , Karlsruhe, GermanySpringer International Publishing AG, Germany.
Digital Infrastructure: A Service-dominant Logic Perspective
BlaschkeMichael, HakiKazem, RissUwe, WinterRobert, AierStephan (2016), Digital Infrastructure: A Service-dominant Logic Perspective, in Proceedings of the 37th International Conference on Information Systems (ICIS 2016), Dublin, IrelandAssociation for Information Systems, US.
Taxonomy of Digital Platforms: A Platform Architecture Perspective
BlaschkeMichael, HakiKazem, AierStephan, WinterRobert, Taxonomy of Digital Platforms: A Platform Architecture Perspective, in International Conference on Wirtschaftsinformatik (WI), Siegen, GermanySpringer International Publishing AG, Germany.

Scientific events

Active participation

Title Type of contribution Title of article or contribution Date Place Persons involved
International Conference on Information Systems (ICIS 2018) Talk given at a conference Capabilities for Digital Platform Survival—Insights from a Business-to-Business Digital Platform 13.12.2018 San Francisco, United States of America Haki Kazem; Aier Stephan; Winter Robert;
Federated Conference on Computer Science and Information Systems (FedCSIS) Talk given at a conference Towards a Language to Support Value Cocreation: An Extension to the ArchiMate Modeling Framework 09.09.2018 Poznań, Poland Haki Kazem; Proper Henderik;
Next-Generation Enterprise Modelling in the Age of Internet of Things - 6th Edition in the NEMO Summer School Series Individual talk Conceptualizing and Designing Value Co-Creation – an IS Perspective 26.07.2018 Vienna, Austria Winter Robert;
11th International Workshop on Value Modeling and Business Ontologies Individual talk A Language for Value Co-Creation 03.07.2018 Luxembourg, Luxembourg Proper Henderik; Winter Robert;
Enterprise Engineering Working Conference Individual talk A Value Co-creation Perspective on Information Systems Analysis and Design 28.05.2018 Luexembourg, Luxembourg Aier Stephan; Proper Henderik; Winter Robert; Haki Kazem;
Multikonferenz Wirtschaftsinformatik Talk given at a conference Value Co-creation Ontology—A Service-dominant Logic Perspective 06.03.2018 Luneburg, Germany Aier Stephan; Winter Robert; Haki Kazem;
International Conference on Design Science Research in Information Systems Talk given at a conference Design Principles for Business-Model-based Management Methods—A Service-dominant Logic Perspective 30.05.2017 Karlsruhe, Germany, Germany Winter Robert; Haki Kazem; Aier Stephan;
International Conference on Information Systems (ICIS 2016) Poster Digital Infrastructure: A Service-dominant Logic Perspective 11.12.2016 Dublin, Ireland Aier Stephan; Winter Robert; Haki Kazem;


Self-organised

Title Date Place
Recent Advances on Value Co-creation Theories; a workshop with Steven Alter, a known-theorist in Value Co-creation 02.12.2016 St. Gallen, Switzerland

Knowledge transfer events



Self-organised

Title Date Place

Communication with the public

Communication Title Media Place Year
Talks/events/exhibitions Presentation of our ValCoLa project to public audience German-speaking Switzerland 2018

Associated projects

Number Title Start Funding scheme
185130 Ambidextrous Digital Platforms: Balancing Control and Emergence 01.08.2019 Project funding (Div. I-III)
184417 Dynamic Capabilities for Digital Platforms: A Value Co-creation Perspective 01.03.2019 Doc.Mobility

Abstract

These days we are witness of a philosophical reorientation in rethinking businesses and economies in a way where economies are perceived as service economies following a service-dominant (S-D) logic rather than a traditional goods-dominant (G-D) logic. The cornerstone of this emergent S-D logic of economic exchange is the (co-)creation of value among providers and customers that recognize the value of a service in use rather than in the exchange of goods among economic actors. For example, airlines are no longer buying jet turbines but they buy airtime since they are not interested in owning jet turbines.Although this shift from a G-D to an S-D logic may seem like a marginal change of pricing models, in fact this paradigm shift has a fundamental impact on the definition and development of products and services, on the underlying processes, on the interaction among economic actors, etc. This shift entails the need to rethink what the key processes are that need to be controlled from a value creation perspective that in turn will and should impact the way of analyzing and modeling economic exchanges.This is where the proposed research project aims to contribute a value co-creation language (ValCoLa). While process-oriented approaches (based on the traditional G-D logic of economic exchange) are dominant in the existing body of knowledge, ValCoLa aims to establish a value co-creation centered reference language to enable the analysis, modeling, and design of a new generation of information systems i.e., value-aware information systems (VAIS). Since the perception of co-created value in use depends on the given situation/context and since these situations/contexts can change quite rapidly, value co-creation needs to deal with such dynamics. Therefore, the innovation of the ValCoLa project lies not only on the need to integrate the different underlying concepts of value co-creation; but also on dealing with the dynamics of value co-creation processes.The proposed project contributes a value co-creation reference language, a default notation, a modeling prototype, as well as a number of use cases and case studies applying the developed reference language.
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