Back to overview

“Little Green Bags” - Visualizing Ideas, Communicating Content

English title “Little Green Bags” - Visualizing Ideas, Communicating Content
Applicant Beschorner Thomas
Number 158559
Funding scheme Agora
Research institution Institut für Wirtschaftsethik (IWE) Universität St. Gallen
Institution of higher education University of St.Gallen - SG
Main discipline Communication sciences
Start/End 01.03.2015 - 31.08.2017
Approved amount 199'720.00
Show all

All Disciplines (6)

Communication sciences
Education and learning sciences, subject-specific education
Science of management

Keywords (4)

research communication; interaction with society; public understanding of science; critical thinking

Lay Summary (German)

"Little Green Bags“ - Die Animationsvideoserie der Universität St. Gallen "Little Green Bags” - The Animated Video Series of the University of St. Gallen"Little Green Bags” - La Série des vidéos d’animation de la Université Saint GallIn der animierten Kurzfilmreihe „Little Green Bags“ bringen HSG-Professoren komplexe wissenschaftliche Inhalte aus ihrem jeweiligen Forschungsgebiet in wenigen Minuten auf den Punkt.
Lay summary

Inhalt und Ziel des Projekts

Themen wie digitales Leben, Energiewende, Unternehmensverantwortung und Innovation beschäftigen Gesellschaft, Wirtschaft und Politik. Sie sind auch wichtiger Bestandteil von Forschung und Lehre an der HSG. In der Videoserie „Little Green Bags“ präsentieren HSG-Professoren ihre Forschungserkenntnisse und –Ergebnisse zu diesen, für eine breite Öffentlichkeit interessante Themen in anschaulicher und charmanter Weise. Die Filme freuen sich grosser Beliebtheit auf youtube und werden inzwischen auch in Schulen, Museen und auf Filmfestivals gezeigt.

Direct link to Lay Summary Last update: 21.01.2016

Responsible applicant and co-applicants



Group / person Country
Types of collaboration
partnerships with leading media Switzerland (Europe)
- in-depth/constructive exchanges on approaches, methods or results
- Publication
- Industry/business/other use-inspired collaboration

Communication with the public

Communication Title Media Place Year
Video/Film Little Green Bags German-speaking Switzerland Italian-speaking Switzerland Western Switzerland Rhaeto-Romanic Switzerland International 2015


Title Year
Deauville Green Award 2015

Associated projects

Number Title Start Funding scheme
184054 Academic GIF(away)s - Science reframed 01.06.2019 Agora
184054 Academic GIF(away)s - Science reframed 01.06.2019 Agora


We, as researchers, sometimes have difficulties in communicating research insights and results in a way that is easily (understandable and) accessible to the broader public. Indeed, increasing specialization in research-and a concomitant specialized vocabulary-makes it difficult to interact with people outside one’s discipline and one’s institution. The present project attempts to explore new avenues in public un-derstanding of science. Under the label “Little Green Bags,” professors from our university will use short animated films to present their research themes. Alluding to academic seminars during lunch time, the so-called “brown bag lunches”, the video series “Little Green Bags” offers nibbles of knowledge for the broader public. The short videos use story-telling elements and a metaphorically rich language, which help viewers grasping complex content. In addition to the distribution of the video clips via YouTube, the project includes DVDs and face-to-face interaction in form of conferences and discussions.