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Perceived Risk as a Determinant of Customer Value of Services

English title Perceived Risk as a Determinant of Customer Value of Services
Applicant Boksberger Philipp E.
Number 106839
Funding scheme Fellowships for prospective researchers
Research institution Inst. für Tourismus- und Freizeitforschung Hochschule für Technik und Wirtschaft
Institution of higher education The University of Applied Sciences of Grisons - FHGR
Main discipline Science of management
Start/End 01.08.2004 - 31.07.2005
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Keywords (5)

service management; tourism; consumer behaviour; service performance measurement; marketing

Responsible applicant and co-applicants

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