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Original article (peer-reviewed)

Journal Westminster Papers in Culture and Communication (WPCC)
Title of proceedings Westminster Papers in Culture and Communication (WPCC)


This paper introduces the term of the ethnographic moment, which takes up on and “plays” with the long-disputed “ethnographic present” in anthropology, as an indicator of changing conditions and requirements for ethnography in contexts of media and mediation. It argues that event and debate, rather than structure and practise, have become pivotal aspects in thinking and practising a fieldwork that has to deal with the ephemeral. At the same time, it tries to show that an unquestioning acceptance of technological advancement and speed of societal change immunises us to the (possible) absence of media and to ongoing, permanent states of injustice and inequality.