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Contribution to book (peer-reviewed)

Book Fixing and Circulating the Popular: Ethnographies of Technology, Media, Archives and the Disseminati
Editor , Müske Johannes; , Holfelder Ute; , Hengartner Thomas
Publisher Chronos, Zürich
Page(s) 3
ISBN 3034013949
Title of proceedings Fixing and Circulating the Popular: Ethnographies of Technology, Media, Archives and the Disseminati

Abstract

This chapter examines, using the case study of folk medicine in Switzerland, how narratives on healing circulate between folklore studies and society, and how they are influenctial in everyday life and contribute in shaping health beliefs, practices, and politics. The focus of the study will be on the interrelation of different forms of knowledge and the historical and socio-cultural situation of this knowledge. Research on folk medicine played an important role in the founding of anthropology, for example in the founding of extensive collections such as those of the SGV-Archive. Starting from this convolute of folk medicinal knowledge the paper follows the work of influential figures in the field and different lines of argument into the past and present of what is commonly understood as "folk medicine" and examines the migration of the concept from its ethnographic origins to contemporary regional cultural and economic policies, that is, the Swiss "living traditions" program.
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