Project

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La conquête des clients. Les magasins Gonset et la Suisse occidentale (1920-1960)

Applicant Jornod Joël
Number 186817
Funding scheme Open Access Books
Research institution Département d'Histoire contemporaine Faculté des Lettres Université de Fribourg
Institution of higher education University of Fribourg - FR
Main discipline General history (without pre-and early history)
Start/End 01.04.2019 - 30.09.2019
Approved amount 18'000.00
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All Disciplines (2)

Discipline
General history (without pre-and early history)
Sociology

Keywords (4)

Consommation; Distribution; Commerce de détail; Marketing

Responsible applicant and co-applicants

Publications

Publication
La conquête des clients. Les magasins Gonset et la Suisse occidentale (1920-1960)
Jornod Joël (2019), La conquête des clients. Les magasins Gonset et la Suisse occidentale (1920-1960), Editions Alphil - Presses universitaires suisses, Neuchâtel.

Associated projects

Number Title Start Funding scheme
126743 Le commerce de détail en Suisse, 1890-1970 01.01.2010 Project funding (Div. I-III)

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