Project

Back to overview

By Maria! Building a sustainable designer-shoemaker-customer-network

English title By Maria! Building a sustainable designer-shoemaker-customer-network
Applicant Jossen Cardozo Catalina
Number 173852
Funding scheme Bridge - Proof of Concept
Research institution
Institution of higher education Lucerne University of Applied Sciences and Arts - HSLU
Main discipline Arts
Start/End 01.04.2017 - 30.09.2018
Approved amount 179'840.00
Show all

Keywords (12)

Shoemaker; Designer; Network; Supply chain; Customer; Footwear ; Service innovation; Sustainability; Customization ; Social Sustainability; Size; Zero Waste

Lay Summary (German)

Lead
„By Maria!“ Aufbau eines nachhaltigen Designer-Schuhmacher-Kunden-NetzwerksDieses Projekt hatte zum Ziel, zwei Komponenten des Startups By Maria zu evaluieren: 1) die Implementierung einer holistischen Lösung, welche die wichtigsten Stakeholder (Designer, Endkunden und Schuhmacher) untereinander sowie mit den sekundären Stakeholdern verbindet. 2) Bewertung der Nachhaltigkeit und Wirksamkeit der innovativen Lieferkette von By Maria. Mithilfe einer Prozessevaluierung sammelten wir Daten aus Umfragen, Interviews und Workshops mit Designern, Schuhmachern und Kunden sowie ethnografische Daten zur Schuhmacherkultur in Kolumbien.
Lay summary

Das By Maria-Team stellte fest, dass es notwendig war, mehr Unterstützung bereitzustellen, um die Konnektivität zwischen den Stakeholder zu verbessern. In Bezug auf die Effektivität der Lieferkette haben wir 10 Designer rekrutiert, welche die analoge Version des Service Design Toolkit getestet haben. Das Team von By Maria bewertete die Durchführbarkeit ihrer Kollektionen und definierte Variablen für die kommenden Kollektionen. 25 kolumbianische Schuhmacher wurden ausgewählt, neun wurden zur Teilnahme an einer Fokusgruppe eingeladen, um Daten über frühere Erfahrungen in diesem Sektor zu sammeln und ihre Bereitschaft zu beurteilen, By Maria beizutreten. Basierend auf ihrem Feedback stellte Maria die benötigte Technologie zur Verfügung und verbesserte die Infrastruktur der Werkstatt. Wir haben Vereinbarungen mit vier Schuhmachern getroffen, um Teil des Prototyping-Prozesses zu sein. Wir haben eine Werkstatt aufgebaut und 50 neue Modelle und 43 Bestellungen hergestellt. Wir haben drei Workshops mit potenziellen Kunden in der Schweiz durchgeführt und dabei 28 Bestellungen und wertvolle Rückmeldungen zum Schuh-Grössenservice erhalten, um diese Funktion zu verbessern. 15 Neukunden nutzten die aktuelle Version des Größenservice, bestellten Schuhe und erhielten ihre Bestellungen. Sie berichteten über hohe Zufriedenheit hinsichtlich Lieferzeit, Passform, Komfort, Materialqualität und Design. Diese vorläufigen Ergebnisse sind vielversprechend für By Marias Model. Aufgrund der starken Geschäftskomponente von By Maria muss jedoch mehr Forschung betrieben werden, um Nachhaltigkeit und Wirksamkeit zu beweisen. Dies wird möglich sein, sobald Maria auf dem Markt mit ähnlichen Unternehmen konkurriert.

 
Direct link to Lay Summary Last update: 06.10.2019

Responsible applicant and co-applicants

Collaboration

Group / person Country
Types of collaboration
SENA Colombia (South America)
- Research Infrastructure
ACR Colombia (South America)
- in-depth/constructive exchanges on approaches, methods or results
ASSOMAC Italy (Europe)
- in-depth/constructive exchanges on approaches, methods or results
PWC Jana Waser Switzerland (Europe)
- in-depth/constructive exchanges on approaches, methods or results
- Industry/business/other use-inspired collaboration
PWC Andreas Haeuselmann Switzerland (Europe)
- in-depth/constructive exchanges on approaches, methods or results
- Industry/business/other use-inspired collaboration
ACICAM Colombia (South America)
- in-depth/constructive exchanges on approaches, methods or results
PWC Julien Lepetit Switzerland (Europe)
- in-depth/constructive exchanges on approaches, methods or results
- Industry/business/other use-inspired collaboration
PWC Erwin Frank Barentsen Switzerland (Europe)
- Industry/business/other use-inspired collaboration
SEIF Impact Academy Switzerland (Europe)
- Industry/business/other use-inspired collaboration

Scientific events

Active participation

Title Type of contribution Title of article or contribution Date Place Persons involved
International Symposium on Design in the Organization Talk given at a conference “By Maria! Building a Sustainable Designer–Shoemaker–Customer Network” 16.11.2017 Lucerne University of Applied Sciences and Arts – Design & Art, Switzerland Jossen Cardozo Catalina;


Knowledge transfer events

Active participation

Title Type of contribution Date Place Persons involved
Design Research Methods Festival 2018 Workshop 05.11.2018 Bern University of the Arts, Switzerland Jossen Cardozo Catalina;
Symposium Mode, Luxe et Développement durable Talk 16.03.2018 HEAD – Genève, Haute école d'art et de design, Switzerland Jossen Cardozo Catalina;
Junior Design Research Conference 2017 ZHdK Talk 18.07.2017 Zurich University of the Arts, Switzerland Jossen Cardozo Catalina;


Communication with the public

Communication Title Media Place Year
New media (web, blogs, podcasts, news feeds etc.) 4 startup projects challenging the status quo of their industries win Venture Kick stage 1 Venture Kick Western Switzerland Italian-speaking Switzerland German-speaking Switzerland 2018
Media relations: print media, online media An online platform for fair trade shoes Innosuisse German-speaking Switzerland 2018
Media relations: print media, online media Catalina Jossen Cardozo roi-online.ch German-speaking Switzerland 2018
Media relations: print media, online media Die „By Maria“-Stiftung setzt da an, wo die Schuhe drücken Umwelt Perspektiven German-speaking Switzerland 2018
Media relations: print media, online media Luzerner Forscherin bringt Menschen und Schuhe ins Gleichgewicht Luzerner Zeitung German-speaking Switzerland 2018
New media (web, blogs, podcasts, news feeds etc.) Wenn Innovation zum Business wird Women in business Western Switzerland 2018
Media relations: print media, online media "By Maria! Building a sustainable designer-shoemaker-customer-network" German-speaking Switzerland 2017

Use-inspired outputs


Start-ups

Name Year
By Maria 2017

Abstract

“By Maria! Building a Sustainable Designer-Shoemaker-Customer Network”By Maria is revolutionizing the design, production, and sale of footwear on three levels. Firstly, by using a new 3D online tool, footwear designers can have their designs produced in short, high-quality, hand-crafted runs. Secondly, consumers can acquire bespoke designer footwear that addresses the specific needs of their feet at a price that is transparent. Finally, Columbian shoemakers receive a greater portion of the selling price, which enables them to improve living standards for themselves and their families. The project also intends to fund the training and equipping of these self-employed footwear makers, thereby empowering them to improve their own lives.The goals of this study are as follows. 1) Establish a holistic solution by connecting principal stakeholders (designers, final customers, and shoemakers) with each other and with secondary stakeholders (material suppliers, logistics suppliers, government institutions in Colombia, private institutions in Switzerland). Hence sustainability has to be associated with the entire supply chain and all secondary stakeholders (Silvestre, 2016). 2) Evaluate the sustainability and effectiveness of the By Maria supply chain based on the integration and collaboration of principal stakeholders within the footwear industry and analyze the roles played by other parties with regard to supply chain integration and collaboration in order to understand how innovation can promote sustainability within supply chains.The implementation plan is organized into the following two work packages (WPs):WP1. Develop the necessary tools for service integration based on the established journey maps and blueprint in order to present the final experience to designers and customers.WP2. Test the feasibility and effectiveness of the service for connectivity, visibility, recognition, and commitment between the designer, final customer, and shoemaker, and the effectiveness of a Colombia-Switzerland coordinator.Depending on the implementation of the service and the responses of its stakeholders this research will show that the footwear supply chain is capable of evolving into something more sustainable. It will also provide guidelines for the development of the startup.
-