Project

Back to overview

ACTIVE INTERFACES - Understanding consumer and investor preferences to overcome barriers for a large use of BIPV in the Swiss urban context

English title ACTIVE INTERFACES - Understanding consumer and investor preferences to overcome barriers for a large use of BIPV in the Swiss urban context
Applicant Wüstenhagen Rolf
Number 153909
Funding scheme NRP 70 Energy Turnaround
Research institution Institut für Wirtschaft und Ökologie Universität St.Gallen
Institution of higher education University of St.Gallen - SG
Main discipline Science of management
Start/End 01.10.2014 - 31.12.2018
Approved amount 457'967.00
Show all

All Disciplines (5)

Discipline
Science of management
Material Sciences
Electrical Engineering
Architecture and Social urban science
Legal sciences

Keywords (6)

Photovoltaics; Renewable energies; Social acceptance; Energy policy; Building-integrated photovoltaics (BIPV); Consumer preferences

Lay Summary (German)

Lead
Die Stromerzeugung aus Solarenergie (Photovoltaik) ist ein wesentlicher Pfeiler der Schweizer Energiezukunft. Eine technisch und ästhetisch besonders faszinierende Variante ist die gebäudeintegrierte Photovoltaik (BIPV), bei der Solarzellen ein Bestandteil von Dach oder Fassade werden. Wie steht es um die Kundenakzeptanz dieser Technologie?
Lay summary

Die Energiestrategie 2050 sieht einen stark wachsenden Anteil solarer Stromerzeugung vor. Dies kann entweder durch nachträgliche Montage von Solarzellen auf Hausdächern oder durch sogenannte gebäudeintegrierte Photovoltaik (BIPV) erreicht werden. BIPV hat allerdings heute erst einen geringen Marktanteil. Die weitere Diffusion dieser Technologie bedingt ein fundiertes Verständnis der Kundenwünsche - sowohl im Hinblick auf Hausbesitzer als auch auf wesentliche Beeinflusser (z.B. Architekten, Installateure, öffentliche Hand). Das vorliegende Projekt untersucht mit einem Mix aus qualitativen und quantitativen Forschungsmethoden, wie Entscheidungsprozesse für oder gegen BIPV heute verlaufen. Das Ziel ist die Entwicklung von Empfehlungen zur Unterstützung der weiteren Marktdurchdringung.

Direct link to Lay Summary Last update: 29.09.2014

Responsible applicant and co-applicants

Employees

Publications

Publication
The adoption of building-integrated photovoltaics: barriers and facilitators
Curtius Hans Christoph (2018), The adoption of building-integrated photovoltaics: barriers and facilitators, in Renewable Energy, 126, 783-790.
Shotgun or snowball approach? Accelerating the diffusion of rooftop solar photovoltaics through peer effects and social norms
Curtius Hans Christoph, Hille Stefanie Lena, Berger Christian, Hahnel Ulf Joachim Jonas, Wüstenhagen Rolf (2018), Shotgun or snowball approach? Accelerating the diffusion of rooftop solar photovoltaics through peer effects and social norms, in Energy Policy, 118, 596-602.
Red is the new blue – The role of color, building integration and country-of-origin in homeowners​' preferences for residential photovoltaics
Hille Stefanie Lena, Curtius Hans Christoph, Wüstenhagen Rolf (2018), Red is the new blue – The role of color, building integration and country-of-origin in homeowners​' preferences for residential photovoltaics, in Energy and Buildings, 162, 21-31.

Collaboration

Group / person Country
Types of collaboration
Prof. Emmanuel Rey, the Laboratory of Architecture and Sustainable Technologies (LAST) Switzerland (Europe)
- in-depth/constructive exchanges on approaches, methods or results
Sankt Galler Stadtwerke Switzerland (Europe)
- in-depth/constructive exchanges on approaches, methods or results
- Industry/business/other use-inspired collaboration
Prof. Christophe Ballif, EPFL-PV-Lab Switzerland (Europe)
- in-depth/constructive exchanges on approaches, methods or results
Prof. Peter Hettich, IFF-HSG Switzerland (Europe)
- in-depth/constructive exchanges on approaches, methods or results

Scientific events

Active participation

Title Type of contribution Title of article or contribution Date Place Persons involved
3rd AIEE Energy Symposium Talk given at a conference Residential solar PV investment: the role of beauty, budget and risk 11.12.2018 Milano, Italy Petrovich Beatrice;
6th World Congress of Environmental and Natural Resource Economists Talk given at a conference Beauty and the Budget: homeowners’ motives for adopting solar panels in a post-grid parity world 26.06.2018 Gothenburg, Sweden Petrovich Beatrice;
Public PhD Defence Individual talk Diffusion of Solar Photovoltaics: Consumer Preferences, Peer Effects and Implications for Clean Energy Marketing 01.09.2017 St. Gallen, Switzerland Curtius Hans C.; Wüstenhagen Rolf;
PhD Seminar ACTIVE INTERFACES Individual talk What makes people opt for a (building-integrated) photovoltaic plant? — Customer segmentation based on choice experiment in Switzerland 29.03.2017 Lausanne, Switzerland Petrovich Beatrice;
PhD Seminar ACTIVE INTERFACES Individual talk Community Solar 29.03.2017 Lausanne, Switzerland Stauch Alexander;
Advanced Building Skins Conference Talk given at a conference Real estate owners’ preferences for building-integrated photovoltaics (BIPV): The role of aesthetics, attitudinal, behavioral and demographic factors 10.10.2016 Bern, Switzerland Curtius Hans C.;
PhD Seminar ACTIVE INTERFACES Individual talk Diffusion of Solar Photovoltaics: Consumer Preferences, Peer Effects and Implications for clean energy marketing 08.04.2016 Lausanne, Switzerland Curtius Hans C.;


Knowledge transfer events

Active participation

Title Type of contribution Date Place Persons involved
ECOPARC FORUM Talk 08.09.2017 Neuchâtel, Switzerland Curtius Hans C.;
Tagung «Chefs bauen das Stromdach» Talk 30.10.2015 St. Gallen, Switzerland Curtius Hans C.;


Self-organised

Title Date Place

Communication with the public

Communication Title Media Place Year
Video/Film #EGIHSG Beatrice Petrovich on Solar Peer Effects International 2019
New media (web, blogs, podcasts, news feeds etc.) What are promising BIPV customer segments? Active Interface Factsheet Western Switzerland German-speaking Switzerland International 2019
New media (web, blogs, podcasts, news feeds etc.) What can policymakers do to support the diffusion of BIPV? Active Interface Factsheet Western Switzerland International German-speaking Switzerland 2019
New media (web, blogs, podcasts, news feeds etc.) What is 'Community Solar' and how can it support the diffusion of BIPV? Active Interface Factsheet German-speaking Switzerland Western Switzerland International 2019
New media (web, blogs, podcasts, news feeds etc.) Which attributes of BIPV create customer value? Active Interface Factsheet Western Switzerland International German-speaking Switzerland 2019

Abstract

Increasing the share of new renewable energy sources, especially solar photovoltaics (PV), is an important pillar of the Swiss Energy Strategy 2050. Compared to traditional rack-mounted PV and greenfield installations, building-integrated PV (BIPV) has a number of advantages with regard to aesthetics, social acceptance and potentially cost. However, diffusion of BIPV has remained at low levels so far. In order to understand the problem and develop valid solutions, this project will focus on non-technical barriers to BIPV adoption. Qualitative and quantitative empirical research with actual and potential BIPV customers and investors, as well as key stakeholders, will identify attitudes and challenges as they are perceived by central actors in the diffusion process. The project also entails an innovative interdisciplinary collaboration between academics from management science, law, architecture and electrical engineering, leading to a high potential for a holistic problem understanding and new solutions. As a result, policy makers, businesses and other stakeholders will be informed about key barriers to market penetration of BIPV and ways to overcome them.
-