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Using formal social groups to promote energy sufficient behaviour in cities

English title Using formal social groups to promote energy sufficient behaviour in cities
Applicant Furrer Bettina
Number 153769
Funding scheme NRP 71 Managing Energy Consumption
Research institution Institut für Nachhaltige Entwicklung Zürcher Hochschule Winterthur ZHAW
Institution of higher education Zurich University of Applied Sciences - ZHAW
Main discipline Psychology
Start/End 01.10.2014 - 30.09.2018
Approved amount 448'111.00
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All Disciplines (4)

Discipline
Psychology
Other disciplines of Engineering Sciences
Other disciplines of Environmental Sciences
Sociology

Keywords (6)

energy-sufficient behaviour; spill-over; cities; real-world experiments; formal social groups; energy-saving activities

Lay Summary (German)

Lead
Gemeinsam mit den Städten Winterthur, Baden und Zug entwickeln die ZHAW und die ETH Zürich Strategien, wie Stadtbewohner dazu motiviert werden können, ihren Energieverbrauch zu senken. Dabei liegt ein spezieller Fokus darauf, wie energiesparendes Verhalten über Vereine gefördert werden kann.
Lay summary

Titel

Wie lokale Vereine zu energiesparendem Verhalten in Städten beitragen können

 

Lead

Gemeinsam mit den Städten Winterthur, Baden und Zug entwickeln die ZHAW und die ETH Zürich Strategien, wie Stadtbewohner dazu motiviert werden können, ihren Energieverbrauch zu senken. Dabei liegt ein spezieller Fokus darauf, wie energiesparendes Verhalten über Vereine gefördert werden kann.

 

Inhalt und Ziel des Forschungsprojekts

Mit Massnahmen und Programme auf nationaler Ebene ist die individuelle Nachfrage nach Energiedienstleistungen wie Mobilität, Strom oder Wärme nur schwer beeinflussbar. Darum sind Städte wichtige Akteure, um Privatkonsumenten zu erreichen.

Das Forschungsprojekt untersucht Möglichkeiten von Städten, energiesparendes Verhalten zu fördern. Ein Fokus liegt auf Vereinen (z.B. Sportverein, Quartierverein) als Multiplikatoren. Im Gegensatz zu konventionellen Kanälen wie etwa Zeitungen, Homepages oder Amtsblätter, erlauben Vereine eine effiziente und zielgruppenspezifische Kommunikation von städtischen Kampagnen und Angeboten.

Mit dem Projekt sollen diese Ziele erreicht werden:

  • Überblick und Bewertung von städtischen Massnahmen zur Förderung von energiesparendem Verhalten
  • Erforschung der Rolle von lokalen Vereinen bei der Umsetzung dieser Massnahmen

Kernbestandteil der Untersuchung sind Fallstudien und Experimente in den drei Schweizer Energiestädten Winterthur, Baden und Zug. So kann lokales Wissen genutzt und konkret nutzbare Handlungsempfehlungen erarbeitet werden.

 

Wissenschaftlicher und gesellschaftlicher Kontext

Durch technische Massnahmen allein sind die ambitionierten Ziele der Energiestrategie 2050 kaum zu erreichen. Das Projekt untersucht die Rolle von Vereinen bei der Förderung von energiesparendem Verhalten. Es zeigt auf, wie Städte ihre Bewohner zum Energiesparen motivieren können und leistet so einen Beitrag zur Energie-Suffizienzforschung.

Direct link to Lay Summary Last update: 03.10.2014

Responsible applicant and co-applicants

Employees

Publications

Publication
E-bike trials’ potential to promote sustained changes in car owners mobility habits
Moser Corinne, Blumer Yann, Hille Stefanie Lena (2018), E-bike trials’ potential to promote sustained changes in car owners mobility habits, in Environmental Research Letters, 13(4), 044025-044025.
Effective Interventions to Engage Citizens in Energy Sufficiency: How City Officials and Researchers Can Successfully Collaborate in Planning, Implementation, and Evaluation
Moser Corinne, Blumer Yann, Stauffacher Michael, Seidl Roman, Tomic Uros, Kobe Carmen (2018), Effective Interventions to Engage Citizens in Energy Sufficiency: How City Officials and Researchers Can Successfully Collaborate in Planning, Implementation, and Evaluation, in 3rd Conference of the Sustainable Consumption Research and Action Initiative SCORAI, CORAI, Copenhagen.
Promoting energy-saving behaviour: formal social groups as promising middle actors for municipal interventions
Frick Vivian, Seidl Roman, Stauffacher Michael, Moser Corinne (2017), Promoting energy-saving behaviour: formal social groups as promising middle actors for municipal interventions, in Energy Efficiency, 10(6), 1539-1551.
Navigating behavioral energy sufficiency. Results from a survey in Swiss cities on potential behavior change
Seidl Roman, Moser Corinne, Blumer Yann (2017), Navigating behavioral energy sufficiency. Results from a survey in Swiss cities on potential behavior change, in PLOS ONE, 12(10), e0185963-e0185963.
Transition experiments under the shower: energy-saving campaigns with formal social groups
SeidlRoman, StauffacherMichael, TomicUros, MoserCorinne, BlumerYann (2017), Transition experiments under the shower: energy-saving campaigns with formal social groups, in The 8th International Sustainability Transitions Conference: IST 2017. Conference, GötheborgIST, Götheborg.
Transition experiments under the shower: energy-saving campaigns with formal social groups
Seidl Roman, Stauffacher Michael, Tomic Uros, Moser Corinne (2017), Transition experiments under the shower: energy-saving campaigns with formal social groups, in The 13th Nordic Environmental Social Science Conference: hopefullNESS 2017, University of Tampere: School of Management., Tampere.
Getting started on a car diet: Assessing the behavioural impacts of an E-Bike trial in Switzerland.
Moser Corinne, Blumer Yann, Hille Stefanie Lena (2016), Getting started on a car diet: Assessing the behavioural impacts of an E-Bike trial in Switzerland., in International Energy Policies & Programmes Evaluation Conference 2016, AmsterdamInternational Energy Policies & Programmes Evaluation Conference 2016, Amsterdam.
Exploring Societal Preferences for Energy Sufficiency Measures in Switzerland
Moser Corinne, Rösch Andreas, Stauffacher Michael (2015), Exploring Societal Preferences for Energy Sufficiency Measures in Switzerland, in Frontiers in Energy Research, 3, 1-12.
Exploring societal preferences for energy sufficiency in Switzerland
Moser Corinne, Rösch Andreas, Stauffacher Michael (2015), Exploring societal preferences for energy sufficiency in Switzerland, in Frontiers in Energy Research – Energy Systems and Policy, 3, 1-12.
How cities can foster local action in energy efficiency by utilizing middle actors: Insights from a Swiss case study
Blumer Yann, Wemyss Devon, Moser Corinne (2015), How cities can foster local action in energy efficiency by utilizing middle actors: Insights from a Swiss case study, in ECEEE Summer Study 2015, Toulon/HyèresECEEE Summer Study 2015, Toulon/Hyères.
Multiplying energy-saving behaviour in cities through formal social groups.
Moser Corinne, Blumer Yann, Seidl Roman, Carabias-Hütter Vicente, Furrer Bettina (2015), Multiplying energy-saving behaviour in cities through formal social groups., in ECEEE Summer Study 2015, Toulon/HyèresECEEE Summer Study 2015, Toulon/Hyères.

Collaboration

Group / person Country
Types of collaboration
Prof. Dr. Marlyne Sahakian, Dep of Sociology, University of Geneva Switzerland (Europe)
- in-depth/constructive exchanges on approaches, methods or results
- Publication
- Exchange of personnel
Prof. Dorothea Schaffner, Wirtschaftspsychologie, Fachhochschule Nordwestschweiz Switzerland (Europe)
- in-depth/constructive exchanges on approaches, methods or results
SCCER5 CREST Switzerland (Europe)
- in-depth/constructive exchanges on approaches, methods or results
- Publication
- Research Infrastructure
- Industry/business/other use-inspired collaboration
Cities of Baden, Zug, and Winterthur Switzerland (Europe)
- in-depth/constructive exchanges on approaches, methods or results
- Industry/business/other use-inspired collaboration

Scientific events

Active participation

Title Type of contribution Title of article or contribution Date Place Persons involved
5th European Conference on Behaviour and Energy Efficiency, Behave 2018 (part of Special Session by Moser & Schaffner) Talk given at a conference How Cities and Researchers Can Successfully Collaborate in Planning, Implementing and Evaluating Behavioural-Change Interventions in Energy 07.09.2018 Zürich, Switzerland Moser Corinne; Furrer Bettina; Blumer Yann Benedict; Stauffacher Michael; Tomic Uros; Seidl Roman; Kobe Carmen;
5th European Conference on Behaviour and Energy Efficiency (part of Special Session by Janda) Talk given at a conference Formal social groups as promising middle actors for municipal interventions: Empirical insights from six studies 07.09.2018 Zürich, Switzerland Moser Corinne; Seidl Roman; Furrer Bettina; Frick Vivian; Tomic Uros; Stauffacher Michael; Blumer Yann Benedict;
Sustainable Consumption Research and Action Initiative SCORAI Conference (part of Special Session: Participatory Methods Toward Energy Sufficiency (ENERGISE Project) by Sahakian, Rau, Genus, Fahy & Vadovics) Talk given at a conference Effective Interventions to Engage Citizens in Energy Sufficiency: How City Officials and Researchers Can Successfully Collaborate in Planning, Implementation, and Evaluation 27.06.2018 Kopenhagen, Denmark Moser Corinne; Blumer Yann Benedict; Kobe Carmen; Stauffacher Michael; Seidl Roman; Tomic Uros;
NFP 70/71: Syntheseworkshop Akzeptanz Poster project poster 08.06.2018 Bern, Switzerland Moser Corinne;
Assises Européennes de la transition énergétique (part of Inspiration: Energy Living Labs Collaborating with Consumers, Citizens and Cities by Sahakian) Talk given at a conference Co-designing energy-saving interventions with cities 31.01.2018 Geneva, Switzerland Kobe Carmen; Tomic Uros; Moser Corinne; Stauffacher Michael; Blumer Yann Benedict; Seidl Roman;
8th International Sustainability Transitions Conference Talk given at a conference Transition experiments under the shower: Energy-saving campaigns with formal social groups 18.06.2017 Götheborg, Sweden Blumer Yann Benedict; Tomic Uros; Seidl Roman; Moser Corinne; Stauffacher Michael;
13th Nordic Environmental Social Science Conference hopefulNESS 2017 Talk given at a conference Transition experiments under the shower: energy-saving campaigns with formal social groups 06.06.2017 Tampere, Finland Moser Corinne; Tomic Uros; Seidl Roman; Blumer Yann Benedict; Stauffacher Michael;
Sharing expertise on transition in practice – tools and more for cities (Workshop Volteface NRP 71) Poster Promoting energy-sufficient behaviour in cities 30.05.2017 Bern, Switzerland Moser Corinne;
Human Dimensions of Environmental Risks: Behavioural Experiments, Field Experiments, Survey Research Talk given at a conference Co-designing field experiments with cities: Promoting energy-saving showerheads 26.05.2017 Ascona, Switzerland Stauffacher Michael; Tomic Uros; Seidl Roman; Blumer Yann Benedict; Moser Corinne;
INUAS Ringvorlesung (International Network of Universities of Applied Sciences) Individual talk Suffizienzstrategien von Städten: Interventionen zur Senkung des Energieverbrauchs 15.05.2017 Winterthur, Switzerland Blumer Yann Benedict; Tomic Uros; Moser Corinne;
50. Kongress der deutschen Gesellschaft für Psychologie DGPS Talk given at a conference Vereine als Vermittler auf dem Weg zu suffizientem Energieverbrauch 20.09.2016 Leipzig, Germany Moser Corinne; Frick Vivian; Seidl Roman;
4th European Conference on Behaviour and Energy Efficiency Behave 2016 Talk given at a conference Sports clubs as multipliers for energy-saving campaigns? Developing and evaluating a mobility intervention together with the city of Winterthur (Switzerland) 08.09.2016 Coimbra, Portugal Seidl Roman; Frick Vivian; Moser Corinne; Blumer Yann Benedict; Stauffacher Michael;
International Energy Policy & Programme Evaluation Conference IEPPEC Talk given at a conference Getting Started on a Car Diet: Assessing the Behavioural Impacts of an E-Bike Trial in Switzerland 08.06.2016 Amsterdam, Netherlands Blumer Yann Benedict; Moser Corinne;
ZHAW Plattform Energie Talk given at a conference Förderung von energiesparendem Verhalten in Städten 01.06.2016 Winterthur, Switzerland Moser Corinne; Frick Vivian;
Interkolloquium der BaWü Labs Talk given at a conference Producing scientific evidence in Real-World Labs – the potential and challenge of field experiments 29.04.2016 Stuttgart, Germany Stauffacher Michael;
Workshop on Information Campaigns and Other Measures for Energy Consumption Behavioural Changes Talk given at a conference Promoting energy-saving behaviour in cities: Formal social groups as multipliers of communal energy-saving activities 24.09.2015 Varese, Italy Moser Corinne;
2nd SCCER CREST Conference Talk given at a conference Empirical Analysis of Impacts of Governance Options 08.09.2015 St. Gallen, Switzerland Moser Corinne;
ECEEE Summer Study 2015 Talk given at a conference How cities can foster local action in energy efficiency by utilizing middle actors: Insights from a Swiss case study. 03.06.2015 Toulon/Hyères, France Moser Corinne; Blumer Yann Benedict;
ECEEE Summer Study 2015 Talk given at a conference Multiplying energy-saving behaviour in cities through formal social groups. 02.06.2015 Toulon/Hyères, France Seidl Roman; Blumer Yann Benedict; Moser Corinne; Furrer Bettina;
Electricity Markets with a High Share of Renewables: Experiences and Future Challenges Talk given at a conference Survey: Potentials for Energy Sufficiency in Winterthur from a Societal Perspective 29.05.2015 Winterthur, Switzerland Moser Corinne;
Kick-Off NFP70/71 Poster Promoting energy-sufficient behaviour in cities 24.04.2015 Luzern, Switzerland Moser Corinne; Eschenauer Ursula; Frick Vivian; Stauffacher Michael; Seidl Roman; Blumer Yann Benedict; Lobsiger-Kägi Evelyn; Furrer Bettina;
Kick-Off NFP70/71 Talk given at a conference Energy Sufficiency in Cities 24.04.2015 Luzern, Switzerland Furrer Bettina; Moser Corinne;
1st SCCER CREST Conference Poster Using formal social groups to promote energy sufficient behaviour in cities 06.11.2014 St. Gallen, Switzerland Stauffacher Michael; Seidl Roman; Furrer Bettina; Blumer Yann Benedict; Moser Corinne;


Self-organised

Title Date Place
Special Session: Understanding and fostering citizens’ energy - saving behaviour through collaboration between science and cities, organized with Prof. Dorothea Schaffner at Behave 2018 07.09.2018 Zürich, Switzerland

Knowledge transfer events

Active participation

Title Type of contribution Title of article or contribution Date Place Persons involved
Input zur Sitzung Energiepolitische Kommission Städteverband Talk 02.11.2018 Bern, Switzerland
Assises Européennes de la transition énergétique (part of Inspiration: Energy Living Labs Collaborating with Consumers, Citizens and Cities by Sahakian) Talk 31.01.2018 Geneva, Switzerland
Jahrestagung der Arbeitsgemeinschaft Schweizerischer Sportämter ASSA (invited talk) Talk 23.05.2017 Winterthur, Switzerland
Stakeholder-Dialog „Transformation des Energiesystems - Akzeptanz“ Talk 11.05.2017 Bern, Switzerland
Generalversammlung der Schweizerischen Vereinigung der Ingenieurinnen SVIN (invited talk) Talk 26.08.2016 Winterthur, Switzerland
Sitzung der OKI-Fachgruppe Klima und Umwelt/KlimabündnisStädte Schweiz (KBSS) (invited talk) Talk 28.06.2016 Zürich, Switzerland
PUSCH-Tagung Gemeindevision 2035 Talk 21.01.2016 Zürich, Switzerland
Debriefing Kampagne Bike4Car (EnergieSchweiz) Talk 02.11.2015 Bern, Switzerland
Sitzung Arbeitsgemeinschaft EnergieSchweiz für Gemeinden Talk 20.10.2015 Luzern, Switzerland
Bauforum Talk 27.05.2015 Zürich, Switzerland
eco.Naturkongress Talk 27.05.2015 Basel, Switzerland


Self-organised

Title Date Place
Workshop: La ville comme Living Lab: comment mettre en place des collaborations fructueuses autour du design, de la mise en oeuvre et de l’évaluation d’interventions sur la consommation énergétique? (in collaboration with M. Sahakian ENERGISE project) 06.06.2018 Montreux, Switzerland
Meeting city of Aarau: presentation of project and exchange of ideas for research-city collaboration 17.05.2018 Aarau, Switzerland
Workshop: Was sind wirkungsvolle Energiesparinterventionen? Wie Städte und Forschende bei Planung, Durchführung und Evaluation von Interventionen erfolgreich zusammenarbeiten können 01.03.2018 Zürich, Switzerland
Fifth project board meeting 29.05.2017 Winterthur, Switzerland
Fourth project board meeting 20.10.2016 Zürich, Switzerland
Third project board meeting 08.02.2016 Baden, Switzerland
Second project board meeting 24.08.2015 Zug, Switzerland
Numerous exchange meetings with organizations carrying out or evaluating energy-saving interventions / working on sufficiency (myblueplanet, PUSCH, econcept, Interface, Ernst Basler & Partner, EnergieSchweiz) 19.02.2015 different places, Switzerland
First project board meeting: Kick-Off 14.01.2015 Winterthur, Switzerland
Numerous bilateral meetings with representatives from Winterthur, Baden, and Zug to discuss results and develop field experiments 01.10.2014 Winterthur, Baden, Zug, Switzerland

Communication with the public

Communication Title Media Place Year
Media relations: print media, online media E-bike trial weakens car use habit IOP Publishing Environment and Energy International 2018
New media (web, blogs, podcasts, news feeds etc.) Förderung von energiesparendem Verhalten in Städten Webseite ZHAW German-speaking Switzerland 2018
Print (books, brochures, leaflets) Wirksame Energiesparinterventionen durch Zusammenarbeit von Städten und Forschung (incl. French tran Western Switzerland German-speaking Switzerland 2018
Print (books, brochures, leaflets) ZHAW-impact Dossier Energiewende: Mehr als Energiesparen German-speaking Switzerland 2018
Media relations: print media, online media Aufgefallen: 15 Sekunden duschen Landbote German-speaking Switzerland 2017
Media relations: print media, online media Beliebte Duschbrausen Stadi / Winterthurer Stadtanzeiger German-speaking Switzerland 2017
Print (books, brochures, leaflets) Einbau effizienter Duschbrausen im Winterthurer Hallenbad Geiselweid: Substantielle Einsparungen und German-speaking Switzerland 2017
Media relations: print media, online media Gute Noten für die neuen Duschen im Hallenbad Landbote German-speaking Switzerland 2017
Print (books, brochures, leaflets) Kommunale Interventionen und Kampagnen zur Förderung von energiesparendem Verhalten German-speaking Switzerland 2017
Media relations: print media, online media Leserfrage «Was bringt uns dazu, energiebewusster zu leben?» Schweiz am Wochenende German-speaking Switzerland 2017
Media relations: print media, online media Medienmittelung: Erfolg mit neuen Duschbrausen im Hallenbad Geiselweid Medienmitteilung German-speaking Switzerland 2017
New media (web, blogs, podcasts, news feeds etc.) Bike4Car in Amsterdam Conference IEPPEC Myblueplanet Blog German-speaking Switzerland 2016
Media relations: print media, online media Bike4Car: E-Bike-Fahren regt zum Umdenken an Bulletin-online German-speaking Switzerland 2016
New media (web, blogs, podcasts, news feeds etc.) Definitiv vom Auto aufs E-Bike umgestiegen Myblueplanet Blog German-speaking Switzerland 2016
Media relations: print media, online media E-Bike statt Auto: Mobilität wird grüner züriost German-speaking Switzerland 2016
Media relations: print media, online media Faktor Mensch Baublatt German-speaking Switzerland 2016
Media relations: print media, online media Medienmitteilung: Bike4Car: E-Bike-Fahren regt zum Umdenken an Medienmitteilung German-speaking Switzerland 2016
Media relations: print media, online media Medienmitteilung: Kampagne «luftaus.ch» 2016 Sportlich ins Training für eine bessere Luft Medienmittelung German-speaking Switzerland 2016
Media relations: print media, online media Mehr Engagement für weniger Energie Thema Umwelt German-speaking Switzerland 2016
Print (books, brochures, leaflets) Nachhaltigkeit beginnt beim Menschen (10 Jahres-Jubiläum IPU) German-speaking Switzerland 2016
Print (books, brochures, leaflets) ZHAW Jahresbericht 2015 (Highlights Schwerpunkt Energie: "Energiewende beginnt im Kopf") International German-speaking Switzerland 2016
Media relations: print media, online media Energie sparen: Beim Ferienflug hören die guten Vorsätze auf Landbote German-speaking Switzerland 2015
Media relations: radio, television Energiewende: Realität und Wunschdenken SRF German-speaking Switzerland 2015
New media (web, blogs, podcasts, news feeds etc.) Project Website at ZHAW German-speaking Switzerland 2014

Associated projects

Number Title Start Funding scheme
163866 Participative Foresight for Smarter Cities 01.02.2016 Bilateral programmes

Abstract

Cities are key agents of change in the upcoming energy transition in Switzerland. They promote technical efficiency measures and behavioural change to save energy both as role models and by addressing consumers (Swiss Federal Council, 2013). The importance of cities is acknowledged in the Energy Strategy 2050 as “EnergieSchweiz” (which includes energy saving programmes for cities) represents one of the strategy’s cornerstones. A crucial question is how cities can best motivate private consumers to change their behaviour, i.e. to become more energy-sufficient. The key idea to be examined in this project is that cities can promote the energy transition by taking the social nature of human beings as a starting point. The project aims are: i) to identify activities that cities can promote to reduce private energy consumption (including campaigns, promotion of particular technologies, incentives), and ii) to better understand and test the role of formal social groups in addressing private consumers. Specifically, we aim to examine whether formal social groups, such as sports clubs and district associations, can function as multipliers of communal energy-sufficiency activities. We do not address energy consumption directly; instead, we focus on practices linked to energy use (such as transportation to training facility or showering). We expect a multiplier effect, as behavioural changes adopted in the context of formal social groups might spill over into private activities. Our research approach combines qualitative and quantitative methods from different disciplines (document analysis, interviews, focus groups, psychological real-world experiments, Life Cycle Assessment, expert workshops). At the heart of our project lies a series of psychological real-world experiments. The key idea of these experiments is that an activity promoting energy-sufficiency developed by the city administration might differentially affect energy-saving behaviour, whether it addresses inhabitants directly or through formal social groups.The results comprise an energy-sufficiency strategy for cities. As such, this study supports efforts of cities to promote energy-sufficient behaviour. A close collaboration with the three Swiss cities of Winterthur, Baden, and Zug throughout the project ensures that the results of this study will find their way into policy-making.
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