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GoEco! A community based eco-feedback approach to promote sustainable personal mobility styles

English title GoEco! A community based eco-feedback approach to promote sustainable personal mobility styles
Applicant Rudel Roman
Number 153743
Funding scheme NRP 71 Managing Energy Consumption
Research institution ISAAC Scuola Universitaria Professionale della Svizzera Italiana
Institution of higher education University of Applied Sciences and Arts of Southern Switzerland - SUPSI
Main discipline Information Technology
Start/End 01.01.2015 - 31.03.2018
Approved amount 405'719.00
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All Disciplines (2)

Discipline
Information Technology
Sociology

Keywords (5)

Smartphone application; Behaviour change; Living lab; Information feedback; Gamification

Lay Summary (Italian)

Lead
Le nostre abitudini di mobilità sono dominate dall’auto. Opzioni di mobilità alternative e più efficienti dal punto di vista energetico sono già disponibili, tuttavia il loro uso è ancora limitato. Come incoraggiare ad andare a piedi o in bicicletta, ad usare il trasporto pubblico e i sistemi innovativi di car-sharing o car-pooling, a sostituire spostamenti fisici con incontri virtuali? GoEco! supera le logiche tradizionali di informazione e sensibilizzazione e, sfruttando la diffusione degli smartphone, propone un approccio innovativo “dal basso” che coinvolge direttamente i cittadini nella loro quotidianità.
Lay summary

In sintesi

Le nostre abitudini di mobilità sono dominate dall’auto. Opzioni di mobilità alternative e più efficienti dal punto di vista energetico sono già disponibili, tuttavia il loro uso è ancora limitato.

Come incoraggiare ad andare a piedi o in bicicletta, ad usare il trasporto pubblico e i sistemi innovativi di car-sharing o car-pooling, a sostituire spostamenti fisici con incontri virtuali? GoEco! supera le logiche tradizionali di informazione e sensibilizzazione e, sfruttando la diffusione degli smartphone, propone un approccio innovativo “dal basso” che coinvolge direttamente i cittadini nella loro quotidianità.

Scopo e obiettivi

L’obiettivo principale di GoEco! è capire se feedback informativi e meccanismi di competizione e pressione sociale siano efficaci nell’indurre cambiamenti nelle scelte individuali di mobilità.

A questo scopo, crea un “laboratorio vivente”, coinvolgendo ottocento cittadini del Canton Ticino e della Città di Zurigo. Per alcuni mesi li invita a testare un’app smartphone che monitorerà i loro spostamenti e, mediante meccanismi tipici dei giochi (classifiche, punteggi, premi), li stimolerà a cambiare stile di mobilità. Inoltre, per comprendere i loro atteggiamenti e motivazioni, li coinvolge in focus group e interviste di approfondimento.

Contesto socio-scientifico

La ricerca in psicologia sociale e ambientale ha mostrato che uno degli stimoli più efficaci per incoraggiare le transizioni verso la sostenibilità consiste nel fornire feedback sui comportamenti individuali e nel metterli a confronto con quelli dei membri della propria comunità: si attivano infatti la competizione e il desiderio di eccellere rispetto ai propri pari.  

Per testare queste ipotesi nel campo della mobilità, GoEco! si avvale di un team di ricerca interdisciplinare: dall’energia e le scienze sociali all’informatica, alla geomatica, al design.

Direct link to Lay Summary Last update: 17.10.2014

Responsible applicant and co-applicants

Employees

Publications

Publication
A Large Scale, App-Based Behaviour Change Experiment Persuading Sustainable Mobility Patterns: Methods, Results and Lessons Learnt
CellinaFrancesca, BucherDominik, MangiliFrancesca, Veiga SimaoJosè, RudelRoman, RaubalMartin (2019), A Large Scale, App-Based Behaviour Change Experiment Persuading Sustainable Mobility Patterns: Methods, Results and Lessons Learnt, in Sustainability, 11(9), 2674.
Beyond Limitations of Current Behaviour Change Apps for Sustainable Mobility: Insights from a User-Centered Design and Evaluation Process
CellinaFrancesca, BucherDominik, Veiga SimaoJosè, RudelRoman, RaubalMartin (2019), Beyond Limitations of Current Behaviour Change Apps for Sustainable Mobility: Insights from a User-Centered Design and Evaluation Process, in Sustainability, 11(8), 2281.
From location tracking to personalized eco-feedback: A framework for geographic information collection, processing and visualization to promote sustainable mobility behaviors
Bucher Dominik, Mangili Francesca, Cellina Francesca, Bonesana Claudio, Jonietz David, Raubal Martin (2019), From location tracking to personalized eco-feedback: A framework for geographic information collection, processing and visualization to promote sustainable mobility behaviors, in Travel Behaviour and Society, 14, 43-56.
Assessing the Influence of Spatio-Temporal Context for Next Place Prediction using Different Machine Learning Approaches
Urner jorim, Bucher Dominik, Yang Jing, Jonietz David (2018), Assessing the Influence of Spatio-Temporal Context for Next Place Prediction using Different Machine Learning Approaches, in ISPRS International Journal of Geo-Information, 7(5), 166.
Demo Abstract: Extracting eco-feedback information from automatic activity tracking to promote energy-efficient individual mobility behaviour
Bucher Dominik, Mangili Francesca, Bonesana Claudio, Cellina Francesca, Jonietz David, Raubal Martin (2018), Demo Abstract: Extracting eco-feedback information from automatic activity tracking to promote energy-efficient individual mobility behaviour, in Computer Science-Research and Development, 33(1-2), 267-268.
Identifying and Interpreting Clusters of Persons with Similar Mobility Behaviour Change Processes
Jonietz David, Bucher Dominik, Martin Henry, Raubal Martin (2018), Identifying and Interpreting Clusters of Persons with Similar Mobility Behaviour Change Processes, in The Annual International Conference on Geographic Information Science, ChamSpringer, Cham.
A Heuristic for Multi-modal Route Planning
Bucher Dominik, Jonietz David, Raubal Martin (2017), A Heuristic for Multi-modal Route Planning, Springer, Cham.
A model and framework for matching complementary spatio-temporal needs
Bucher Dominik, Scheider Simon, Raubal Martin (2017), A model and framework for matching complementary spatio-temporal needs, in roceedings of the 25th ACM SIGSPATIAL international conference on advances in geographic information, Los AngelesACM, USA.
Energy-based Routing and Cruising Range Estimation for Electric Bicycles
Haumann Simon Tobias, Bucher Dominik, Jonietz David (2017), Energy-based Routing and Cruising Range Estimation for Electric Bicycles, in Societal Geo-Innovation: Short Papers, Posters and Poster Abstracts of the 20th AGILE Conference on , Waageningen, The Netherlands Association of Geographic Information Laboratories for Europe (AGILE), Waageningen, The Netherlands.
Exploiting Fitness Apps for Sustainable Mobility – Challenges Deploying the GoEco! App
BucherDominik, CellinaFrancesca, MangiliFrancesca, RaubalMartin, RudelRoman, RizzoliAndrea, ElabedOmar (2016), Exploiting Fitness Apps for Sustainable Mobility – Challenges Deploying the GoEco! App, in 4th International Conference on ICT4S 2016, AmsterdamICT4S, Amsterdam.
GoEco! – A Set of Smartphone Apps Supporting the Transition Towards Sustainable Mobility Patterns
CellinaFrancesca, BucherDominik, RaubalMartin, RudelRoman, De LucaVanessa, BottaMassimo (2016), GoEco! – A Set of Smartphone Apps Supporting the Transition Towards Sustainable Mobility Patterns, in ICT4S Conference, AmsterdamChange-IT Workshop, Amsterdam.
Promoting sustainable mobility styles using eco-feedback and gamification elements. Introducing the GoEco! living lab experiment
CellinaFrancesca, BucherDominik, RudelRoman, RaubalMartin, RizzoliAndrea Emilio (2016), Promoting sustainable mobility styles using eco-feedback and gamification elements. Introducing the GoEco! living lab experiment, in 4th European Conference on Behaviour and Energy Efficiency (BEHAVE 2016), CoimbraBehave 2016, Coimbra.
Towards sustainable mobility behavior: Research challenges for location-aware information and communication technology.
WeiserPaul, ScheiderSimon, BucherDominik, KieferPeter, RaubalMartin (2016), Towards sustainable mobility behavior: Research challenges for location-aware information and communication technology., in Geoinformatica, 20(2), 213-219.
A taxonomy of motivational affordances for meaningful gamified and persuasive technologies
Weiser Paul, Bucher Dominik, Cellina Francesca, De Luca Vanessa (2015), A taxonomy of motivational affordances for meaningful gamified and persuasive technologies, in Proceedings of the 3rd International Conference on ICT for Sustainability (ICT4S), Copenhagenm DenmarkAtlantis Press, Copenhagen.
Score design for meaningful gamification
Scheider Simon, Raubal Martin, Kiefer Peter, Sailer Christian, Weiser Paul (2015), Score design for meaningful gamification, in Online Proceedings of CHI 2015. Gamifying Research: Strategies, Opportunities, Challenges and Ethics, Seoul, KoreaCiteseer, Seoul.
Towards sustainable mobility behavior: Research challenges for location-aware information and communication technology
Weiser Paul, Scheider Simon, Bucher Dominik, Kiefer Peter, Raubal Martin (2015), Towards sustainable mobility behavior: Research challenges for location-aware information and communication technology, in GeoInformatica, 1-27.

Collaboration

Group / person Country
Types of collaboration
ETHZ - Institute for transport planning and systems Switzerland (Europe)
- in-depth/constructive exchanges on approaches, methods or results
- Publication
Norvegian University of Science and Technology - NTNU Norway (Europe)
- in-depth/constructive exchanges on approaches, methods or results
- Publication
Politecnico di Milano, Dipartimento di Elettronica e informazione Italy (Europe)
- in-depth/constructive exchanges on approaches, methods or results
- Publication
Ohio State University - Center for Urban and Regional Analysis United States of America (North America)
- in-depth/constructive exchanges on approaches, methods or results
datamap.io United States of America (North America)
- in-depth/constructive exchanges on approaches, methods or results
University of Toronto - Transportation Research Institute Canada (North America)
- in-depth/constructive exchanges on approaches, methods or results

Scientific events

Active participation

Title Type of contribution Title of article or contribution Date Place Persons involved
4th Annual Conference SCCER Mobility Poster GoEco! Extracting Eco-Feedback from Movement Trajectories 05.09.2017 Zurich, Switzerland Cellina Francesca; Raubal Martin; Bucher Dominik; Rudel Roman;
Erskine Fellow Presentation, University of Canterbury. Christchurch, New Zealand. Individual talk Mobile technologies for personalized and sustainable mobility- 20.02.2017 Christchurch, New Zealand Raubal Martin;
3nd Annual Conference SCCER Mobility Poster Challenges and Results from Deploying the GoEco! Tracker App 04.09.2016 Zurich, Switzerland Bucher Dominik; Cellina Francesca; Rudel Roman; Raubal Martin;
Transport Research Arena TRA 2016 Poster Promoting sustainable mobility styles with eco-feedback and gamification elements in Switzerland. Introducing the GoEco! living lab experiment 18.04.2016 Warsaw, Poland Cellina Francesca;
SCCER Mobility - Second Annual Conference Poster GoEco! A smartphone application leveraging eco-feedback and gamification techniques to nudge sustainable personal mobility styles 26.08.2015 ETH, Switzerland Cellina Francesca; Bucher Dominik;
SCCER Mobility - Second Annual conference Poster Matching Complementary Transport Needs 26.08.2015 ETH Zurich, Switzerland Raubal Martin; Bucher Dominik;


Knowledge transfer events

Active participation

Title Type of contribution Date Place Persons involved
CAS Corporate Social Responsibility - Mobilità, comportamenti individuali e impatti ambientali e sociali Talk 14.06.2018 Lugano, Switzerland Ramalho Veiga Simão José Pedro;
NRP 70 / NRP 71 synthesis workshop on “Acceptance” Workshop 08.06.2018 Bern, Switzerland Bucher Dominik; Raubal Martin;
Society and Energy: Sharing expertise on transition in practice – tools and more for cities (NFP/Volteface Workshop) Workshop 30.05.2018 Bern, Switzerland Bucher Dominik;
Sozialwissenschaften und praxis im dialog Talk 26.01.2018 Biel, Switzerland Rudel Roman;
SOGI Talk 15.11.2017 Bellinzona, Switzerland Cellina Francesca;
GIS forum Canton Ticino Talk 26.10.2017 Bellinzona, Switzerland Mangili Francesca;
GI macht mobil! Was macht die Forschung? TechDay, Esri Schweiz. Talk 04.10.2017 Gurten, Switzerland, Switzerland Raubal Martin;
Consiglio Cantonale dei giovani - Spunti per una mobilità piu' sostenibile Performances, exhibitions (e.g. for education institutions) 11.03.2017 Bellinzona, Switzerland Cellina Francesca;
Challenges and opportunities of using geodata in mobility and energy. Launch Event geodata4edu.ch Performances, exhibitions (e.g. for education institutions) 06.03.2017 University of Berne, Switzerland., Switzerland Raubal Martin;
Location Based Services und Eco-Feedback zur Förderung von nachhaltigem Mobilitätsverhalten. Science & You(th) - Nationale Debatte’17, Mobilität in Städten. Performances, exhibitions (e.g. for education institutions) 21.02.2017 Gymnasium Neufeld, Bern, Switzerland, Switzerland Raubal Martin;
Science and You(th) - Mobilità urbana: come si muoveranno gli svizzeri in futuro? Performances, exhibitions (e.g. for education institutions) 17.01.2017 Bellinzona, Switzerland Cellina Francesca;
Energie360° Workshop “Mobility Analyzer – ETH & E360” Workshop 16.12.2016 Zurich, Switzerland Bucher Dominik;
Mobility Forum Talk 09.11.2016 Bern, Switzerland Raubal Martin;
Location Based Services und Eco-Feedback zur Förderung von nachhaltigem persönlichem Mobilitätsverhalten. mobility-forum.org | science & technics (16. Automotive Day) Talk 09.11.2016 Bern, Switzerland Raubal Martin;
Optimizing mobility systems – a spatial and user perspective. Workshop on Energy Futures - Europe and North America. . Talk 06.06.2016 ETH Zurich, Switzerland Raubal Martin;
Räumliche Informationstechnologien für Smart Cities der Zukunft - GEOSummit 2018 Talk 06.06.2016 Bern, Switzerland Raubal Martin;
Now! festival del futuro sostenibile Talk 08.05.2016 Como, Italy Castri Roberta; Cellina Francesca;
SBB Workshop «Smartphone Tracking für Marktforschungszwecke» Workshop 03.05.2016 Bern, Switzerland Rizzoli Andrea Emilio; Bucher Dominik;
SCCER Efficient Technologies and Systems for Mobility Study Day BAV Talk 23.06.2015 ETH zurich, Switzerland Raubal Martin;


Communication with the public

Communication Title Media Place Year
New media (web, blogs, podcasts, news feeds etc.) From Location Tracking To Personalized Eco-Feedback: 
Results From The GoEco! Study Spotlight on Energy Research - ETH International 2018
New media (web, blogs, podcasts, news feeds etc.) Mobilität in Bewegung Wie fährt die Schweiz in die Zukunft? Bulletin.ch International 2018
Media relations: radio, television Digital day 2017 RSI - Baobab Italian-speaking Switzerland 2017
New media (web, blogs, podcasts, news feeds etc.) Erkenntnisse aus den gesammelten Mobilitätsdaten von SBB Green Class SBB News International 2017
Media relations: print media, online media MOMENTAUFNAHME NACHHALTIGER MOBILITÄT TIR - TransNews Western Switzerland 2017
New media (web, blogs, podcasts, news feeds etc.) «GOECO!» FÖRDERT NACHHALTIGE MOBILITÄT Energeia Plus German-speaking Switzerland Western Switzerland Italian-speaking Switzerland 2016
Media relations: radio, television «GoEco!» fördert nachhaltige Mobilität ETH - Zukunftsblog German-speaking Switzerland Italian-speaking Switzerland Western Switzerland 2016
Media relations: print media, online media anteptima di goEco: l'app SUPSI che aiuta a fare scelte di mobilità piu' sostenibili Ticinonline Italian-speaking Switzerland 2016
Media relations: print media, online media App a chilometro zero Four Ticino Italian-speaking Switzerland 2016
Media relations: print media, online media ETH-Forscher wollen mit einem App das Mobilitätsverhalten im Alltag beeinflussen Limmattaler Zeitung German-speaking Switzerland 2016
Media relations: print media, online media ForschersteuernunsperApp Schweiz am Sonntag German-speaking Switzerland 2016
Media relations: print media, online media GoEco! - Nudging People to Travel Sustainably weekly spotlight on energy research - ETH Energy Science Center German-speaking Switzerland Italian-speaking Switzerland Western Switzerland 2016
Media relations: radio, television GoEco! – Was kann die neue App? Radio 24 German-speaking Switzerland 2016
Media relations: print media, online media GoEco, uno stimolo a cambiare Azione Italian-speaking Switzerland 2016
Video/Film Introduction to GoEco! (in German) German-speaking Switzerland 2016
Media relations: print media, online media l'app che aiuta a scegliere la mobilità piu' sostenibile Il Caffè Italian-speaking Switzerland 2016
Media relations: print media, online media Meher als ein Spiel Energeia German-speaking Switzerland Italian-speaking Switzerland Western Switzerland 2016
Media relations: print media, online media Pedalare con l'app SUPSI per inquinare di meno Corriere del Ticino Italian-speaking Switzerland 2016
Media relations: radio, television Projekt Kick-off Meeting Public event for the project kick-off German-speaking Switzerland Italian-speaking Switzerland 2016
Media relations: print media, online media Spielerisch unterwegs Tages Anzeiger German-speaking Switzerland 2016
New media (web, blogs, podcasts, news feeds etc.) Studien zur Verhaltensänderung und MIV-Reduktion Mobilservice news Western Switzerland German-speaking Switzerland 2016
Media relations: print media, online media Technik-Tagung zum Thema Mobilität/Energie ab 2030+ SAE Switzerland - newsletter German-speaking Switzerland 2016
Media relations: radio, television TI Energia Rete Uno - "Squadra esterna" Italian-speaking Switzerland 2016
Media relations: radio, television Volete partecipare? Rete Uno, "Non chiamatemi Sandra" Italian-speaking Switzerland 2016
New media (web, blogs, podcasts, news feeds etc.) Cercansi persone disposte a testare l'app GoEco! Newsletter EnergySwiss Italian-speaking Switzerland Western Switzerland German-speaking Switzerland 2015
Media relations: radio, television Conferenza stampa - presentazione del progetto Conferenza stampa - press conference Italian-speaking Switzerland 2015
Media relations: print media, online media Dalla SUPSI GoEco, l'app per la mobilità sostenibile Ticinonline Italian-speaking Switzerland 2015
Media relations: print media, online media Fa' la strada giusta, GoEco! Ticinonline Italian-speaking Switzerland 2015
Media relations: radio, television GoEco at "In onda con voi" TeleTicino, "In onda con voi" Italian-speaking Switzerland 2015
Media relations: radio, television GoEco! Rete Uno - "Passo a prenderti" Italian-speaking Switzerland 2015
Media relations: radio, television GoEco, app per l'ecomobilità Rete Tre - "Baobab" Italian-speaking Switzerland 2015
Media relations: radio, television GoEco,un'app per provare a cambiare la tua mobilità Rete Uno - "La consulenza" Italian-speaking Switzerland 2015
Media relations: radio, television Im Schweizer Strassenverkehr muss ein Umdenken erfolgen SRF German-speaking Switzerland 2015
Video/Film Introduction to goEco (in Italian) Italian-speaking Switzerland 2015
Media relations: print media, online media l'app che ti spinge a muoverti meglio Il giornale del popolo Italian-speaking Switzerland 2015
Media relations: print media, online media Mobilità, la SUPSI cerca cavie La Regione Italian-speaking Switzerland 2015
Media relations: radio, television Un gioco per la mobilità sostenibile Rete Tre - "Baobab" Italian-speaking Switzerland 2015
Media relations: radio, television Un'app per migliorare l'efficienza negli spostamenti Rete Uno - "Il quotidiano" Italian-speaking Switzerland 2015

Awards

Title Year
The GoEco! App obtained the first prize at the 2014 AppWelt contest by EnergySwiss: http://www.energieschweiz.ch/appwelt 2015

Abstract

The present urban transportation system, mostly tailored for cars, has long shown its limitations. In many urban areas alternative and effective transport modes are already available, ranging from well-established systems such as the public transportation and slow mobility networks, to emerging alternatives such as vehicle-sharing systems. However, changing collective mobility behaviour towards sustainability is particularly difficult, since at the individual level private motorised transport is still perceived as positive and desirable, while attempts to reduce its use are limited by social and psychological barriers, such as the fear for sacrifices, the fear of returning to the past, or the fear of losing social prestige. To understand such a complex framework, this project seeks to overcome the traditional technology-centred approach and proposes an innovative, community-based approach, directly addressing citizens and their everyday mobility choices. In particular, the main objective of our GoEco! project is to investigate if and how information feedback and social interactions (social comparison and peer pressure) can be effective in fostering changes in personal mobility behaviour, facilitating the long-term challenge to reduce private motorized transport and bringing about a transition to different mobility options, such as vehicle-sharing, intermodal use of transport means, public transportation and slow mobility. Research in social and environmental psychology has in fact shown that one of the most powerful triggers for sustainability transitions lays in providing bottom-up personal feedback and comparison with the behaviour and performances of other members of one’s community: individual feedback and social comparison activate competition and a strive to stand out among peers. To test such theories in the mobility sector, we create a “living lab” experiment, which is a field study involving real-life users in complex, real-world settings.The wide acceptance of mobile devices (smartphones and tablets) and location tracking applications enables us to run a medium-to-large-scale living lab experiment, with a significant number of users sharing information about their mobility behaviour and receiving feedback on their choices. Within the GoEco! living lab, in fact, eight hundred users will test a smart-device application developed on purpose, that challenges them to modify their mobility behaviour:•by tracking their trips, providing them with feedback on their mobility behaviour and suggesting alternative, low-impact modal options; •by letting them define personal reduction objectives and targets;•and by setting up a community-based motivational system exploiting “gamification” elements, such as leaderboards, rewards and competitions, which acts as a further trigger to encourage behaviour change. To get a broader understanding of the complex phenomenon of behaviour change, the living lab will be deployed both in Canton Ticino and in the City of Zürich, two contexts which are very different both in the supply of mobility options and in the socio-cultural attitude of the population towards mobility. Moreover, to get a deeper insight on the users' perceptions and attitudes and to strengthen the results of the living lab experiment, a selection of the GoEco! participants will be closely followed throughout the experiment, by means of focus groups and interviews. In conclusion, the GoEco! living lab will allow us to understand how major socio-economic variables such as gender, age, education and income influence attitudes and perceptions towards mobility. Besides, it will also provide us with the chance to identify the main opportunities and barriers to change and to gather bottom-up policy recommendations for local public authorities, with the final aim of promoting a wider and deeper change at the general society level.
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