Project

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Raising Awareness of Organ Donation

Applicant Schulz Peter
Number 58627
Funding scheme NRP 46 Implants and Transplants
Research institution Istituto Media e Giornalismo Facoltà di Scienze della comunicazione Università della Svizzera italiana
Institution of higher education Università della Svizzera italiana - USI
Main discipline Humanities and Social Sciences
Start/End 01.01.2003 - 31.10.2006
Approved amount 346'325.71
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Lay Summary (English)

Lead
Lay summary
Raising Public Awareness of Organ Donation

Background
Improvements in transplant medicine have transformed transplantation from an experimental stage tothe therapy of choice for patients with organ failure. Consequently, there is a growing gap between the numbers of patients needing a transplant and those receiving one. Partly this development is due to the lack of awareness of the population of organ transplantation. Publicity campaigns have an important role to play in raising aswareness of the need for more donors. Such campaigns, hoewever, require a better insight into the informational needs of people faced with the option of organ donation.

Objective
The goals of this project are

to assess the factors of people's awareness of and attitudes to organ donation
to evaluate the correlation between these factors and the consent rate
to outline and des ign efficient communicatife strategies for efective public and proessional education programmes

Approach
Starting from a theoretical model of factors which influence the intention to donate organs, we shall identify the principal influence factors by a large-scale survey. Their impact (positive or negative) on the willingness to donate together with the analysis of the ethical and legal requirements for correct information will then be used to develop and test communication strategies with a group of citizens.

The project's results will then be diffused among professionals involved in this issue through the publication of a handbook on communication strategies for organ donation and through a series of workshops with prsactitioners, officers ind the public sector and journalists.<
Direct link to Lay Summary Last update: 21.02.2013

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