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Decoding Wireless. An immersive and interactive experience to unveil the meanings, the (infra)structures and the historical construction of an omnipresent technology.

English title Decoding Wireless. An immersive and interactive experience to unveil the meanings, the (infra)structures and the historical construction of an omnipresent technology.
Applicant Balbi Gabrielle
Number 178324
Funding scheme Agora
Research institution Istituto Media e Giornalismo (IMeG) Facoltà di Scienze della Comunicazione Università della Svizzera italiana
Institution of higher education Università della Svizzera italiana - USI
Main discipline Communication sciences
Start/End 01.06.2018 - 30.11.2019
Approved amount 189'883.00
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All Disciplines (2)

Discipline
Communication sciences
General history (without pre-and early history)

Keywords (7)

Wireless; Media History; Materiality; Everyday Culture; Communication; Infrastructure; Svizzera italiana

Lay Summary (Italian)

Lead
Nella Svizzera italiana, si prevede di realizzare alcuni eventi pubblici generalisti per promuovere una riflessione sul ruolo del wireless nella vita quotidiana attraverso installazioni, camminate urbane e strumenti di comunicazione stampati o digitali.
Lay summary

Soggetto e obiettivo

Il wireless è oggi cruciale in molte delle nostre attività quotidiane. Nonostante ciò, tendiamo a sottovalutarne il ruolo e la dimensione materiale, fatta di reti di cavi, server e raggi invisibili che collegano letteralmente le culture contemporanee. Questo progetto mira ad accrescere la consapevolezza e la curiosità del pubblico nel wireless in ogni sua forma e prende in esame il caso di studio della Svizzera italiana. Si propone di realizzare: 1) installazioni all'aperto con soluzioni interattive di comunicazione visiva; 2) un coinvolgente percorso urbano per sondare il mondo materiale e immateriale dell'infrastruttura wireless; 3) un prodotto stampato che illustri la complessità tecnologica, le implicazioni socio-culturali e il background storico del wireless; 4) una piattaforma online che raggiunga la comunità più ampia e diffonda i risultati e le esperienze del progetto anche dopo la sua conclusione. Il progetto è rivolto principalmente al pubblico svizzero italiano di residenti e utenti della città, ma anche turisti che visitano la Svizzera italiana.

Contesto socio-scientifico

Questo progetto ha l’obiettivo di divulgare i risultati del progetto di ricerca del Fondo Nazionale Svizzero “Inventing European Wireless”, che si è svolto presso l’USI da ottobre 2014 a maggio 2018. Inoltre, prevede nuova ricerca archivistica e integra una varietà di fonti diverse in relazione alla comunicazione (trasporti, architettura, infrastrutture, tecnologia, ecc.). Contribuisce sia alla divulgazione di specifici aspetti di storia dei media e della comunicazione, sia alla riflessione sulle pratiche socio-culturali nella vita quotidiana della contemporanea Svizzera.

Parole chiave

Wireless, comunicazione, infrastrutture, Svizzera italiana, vita quotidiana 

Direct link to Lay Summary Last update: 22.06.2018

Responsible applicant and co-applicants

Employees

Project partner

Collaboration

Group / person Country
Types of collaboration
Museo della radio, Monte Ceneri Switzerland (Europe)
- in-depth/constructive exchanges on approaches, methods or results
PTT Archives, Köniz Switzerland (Europe)
- in-depth/constructive exchanges on approaches, methods or results
RSI Radiotelevisione svizzera, Lugano Switzerland (Europe)
- in-depth/constructive exchanges on approaches, methods or results
- Research Infrastructure
Locarno Film Festival, Locarno Switzerland (Europe)
- Research Infrastructure
Museum of Communication, Bern Switzerland (Europe)
- in-depth/constructive exchanges on approaches, methods or results
Longlake Festival, Lugano Switzerland (Europe)
- Research Infrastructure
Fondazione e Museo Guglielmo Marconi, Pontecchio Marconi Italy (Europe)
- in-depth/constructive exchanges on approaches, methods or results

Communication with the public

Communication Title Media Place Year
Talks/events/exhibitions "Radio Time Machine" International Italian-speaking Switzerland 2019
Talks/events/exhibitions “Wireless walks” Italian-speaking Switzerland International 2019
Media relations: print media, online media Alla scoperta dei lati nascosti del wireless Tio / 20 Minuti, 17.06.2019 Italian-speaking Switzerland 2019
Media relations: print media, online media Corrado Bianchi Porro, Decodificare il wireless “L’Osservatore”, 13.07.2019 Italian-speaking Switzerland 2019
Media relations: print media, online media Corrado Bianchi Porro, Usi e Supsi “Ticino Management”, settembre 2019 Italian-speaking Switzerland 2019
Media relations: print media, online media Decoding wireless Matteo Martelli, Diderot, Rete Due, 25.06.2019 Italian-speaking Switzerland 2019
Media relations: print media, online media Decoding wireless: un progetto a Lugano e Locarno per capire il mondo senza fili Ticino Politica e Informazione, 17.06.2019 Italian-speaking Switzerland 2019
New media (web, blogs, podcasts, news feeds etc.) Digital toolkit Decoding Wireless International Italian-speaking Switzerland 2019
Media relations: print media, online media Eventi: Per capire il mondo senza fili, “Corriere del Ticino”, 28.06.2019 Italian-speaking Switzerland 2019
Media relations: print media, online media Gianluca Blefari, Al Festival un’ora senza il web RSInews, 13.08.2019 Italian-speaking Switzerland 2019
Talks/events/exhibitions Installation “No Wi-Fi Zone” Italian-speaking Switzerland International 2019
Talks/events/exhibitions Installations for Digital Day in Lugano International Italian-speaking Switzerland 2019
Media relations: print media, online media Ivo Silvestro, Appesi (senz)a un filo “La Regione”, 23.07.2019 Italian-speaking Switzerland 2019
Media relations: print media, online media Matteo Martelli, Diderot, Passeggiate senza fili Rete Due, 23.07.2019 Italian-speaking Switzerland 2019
Print (books, brochures, leaflets) Posters Decoding Wireless Italian-speaking Switzerland International 2019
Talks/events/exhibitions Silent Disco International Italian-speaking Switzerland 2019
New media (web, blogs, podcasts, news feeds etc.) Social media campaign International Italian-speaking Switzerland 2019
Media relations: print media, online media Stefania Hubmann, I fili nascosti del wireless “Azione”, 04.11.2019 Italian-speaking Switzerland 2019
Print (books, brochures, leaflets) The magazine Decoding Wireless International Italian-speaking Switzerland 2019
Talks/events/exhibitions Timeline “The (in)visible history of wireless communication” International Italian-speaking Switzerland 2019
Media relations: print media, online media TURISMO WIRELESS Lapagina.ch Italian-speaking Switzerland 2019
New media (web, blogs, podcasts, news feeds etc.) Website Decoding Wireless Italian-speaking Switzerland International 2019

Associated projects

Number Title Start Funding scheme
153133 Inventing European Wireless. A cultural history of wireless from point-to-point telegraphy to one-to-many broadcasting, 1903-1927 01.10.2014 Project funding (Div. I-III)
187930 The World Wide Wireless: The Origins and Global Spread of Wi-Fi Networks, 1985-2003 01.12.2019 Early Postdoc.Mobility

Abstract

Wireless is one of the most used and popular keywords in communication and, extensively, in contemporary societies. Many of our everyday activities are linked to wireless (from a simple chat through telephone to accessing information on the Web, from booking a flight to ordering a pizza), hence we tend to take it for granted, unless the connection does not work. Similarly, we tend to underestimate the material dimension of wireless: the network of cables, servers, and invisible rays that are literally linking contemporary cultures. Wireless and its cultural relevance did not emerge out of the blue, because the acceptance of this technology has followed a long term and historical path and it took decades before wireless communications were politically regulated, economically exploited, technically standardised and culturally accepted. This project aims to increase the public’s confidence in questioning and curiosity toward wireless according to three fundamental tensions: visible/invisible, material/immaterial and hidden/disclosed. The main idea is to engage the public in real-world physical experiences driven by emotions, unexpected discoveries, challenges of unknown frontiers and an open and informal discussion with us, the researchers. Our communication concept combines a mix of off-line formats - merging science with entertainment, thus providing both a cultural and an emotional context for the scientific topics to be discussed - and on-line actions: 1) a travelling outdoor exhibition driven by interactive visual communication solutions designed to poke the public’s curiosity and immediately engage the audience attention; 2) an emotional and immersive urban walk-through tour into the hidden physical and immaterial world of the wireless infrastructure; 3) a printed booklet accompanying the travelling exhibition and the walk-through tour that frames what the audience experienced in its underlying technological complexity, the wider socio-cultural implications and historical background; 4) on-line tools: website, social media platforms and digital toolkit deployed in order to reach out to the broader community, support a two-way audience engagement and disseminate the project’s results and experiences even after the funding period. Targeting both “digital natives” (teenagers aged 13-19, young adults aged 18-25) and “digital immigrants” (aged 26-74), the main geographical scope of the project is defined by the Swiss Italian public of residents and city users (students, workers, and commuters), but also tourists visiting Southern Switzerland. In order to maximize the audience reach we will strictly collaborate with well established territorial partners promoting the crowd-drawing public events of Southern Switzerland: Lugano’s LongLake Festival and the LocarnoExperience event, promoted by world famous Locarno Festival, are initiatives that will allow us to be effectively exposed to an impressive combined audience of more than 465’000 persons in 2 months.
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